--- title: "AMC Stock Surges as Macquarie Lifts Theater Box Office Outlook" type: "News" locale: "en" url: "https://longbridge.com/en/news/292107066.md" description: "AMC Entertainment Holdings shares surged over 10% on Wednesday after Macquarie raised its price target from $1.50 to $2 and upgraded 2026 EBITDA estimates. The upgrade was driven by stronger-than-expected U.S. box office demand, with Q2 admissions revenue up 11% year-over-year. Despite maintaining a Neutral rating, Macquarie cited improved industry forecasts, though it noted rising costs as a downside risk." datetime: "2026-07-08T18:35:21.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/292107066.md) - [en](https://longbridge.com/en/news/292107066.md) - [zh-HK](https://longbridge.com/zh-HK/news/292107066.md) generator: "portal-rs" --- # AMC Stock Surges as Macquarie Lifts Theater Box Office Outlook **AMC Entertainment Holdings Inc** (NYSE:AMC) shares are trading higher Wednesday afternoon after Macquarie highlighted stronger-than-expected movie theater demand and raised its price target on the stock. - AMC Entertainment shares are climbing with conviction. Why is AMC stock up today? ## **Macquarie Raises AMC Price Target** Macquarie maintained a Neutral rating on AMC, but lifted its price target from $1.50 to $2, implying upside from recent trading levels. The firm also raised its 2026 AMC adjusted EBITDA estimate to $629 million from $600 million and improved its projected full-year adjusted loss to 24 cents per share from a prior loss estimate of 28 cents. ## **Box Office Recovery Supports AMC** The move comes as Macquarie said second-quarter U.S. box office admissions revenue reached $2.97 billion, up 11% year-over-year and better than expected. The quarter marked the strongest second-quarter domestic box office in six years, helped by major releases including *The Super Mario Galaxy Movie*, *Michael* and *Toy Story 5*, along with surprise hits such as *Obsession* and *Backrooms*. That matters for AMC because higher attendance directly supports ticket sales, concessions and operating leverage across its theater network. Macquarie also raised its 2026 industry box office forecast to $9.8 billion, up 13% year-over-year. Still, the firm remains cautious. Macquarie cited rising costs and a slower box office recovery as downside risks, while noting faster box office improvement could support upside for AMC shares. ## AMC Stock: Key Technical Levels To Watch AMC is trading at $1.94, sitting 6.9% above its 50-day SMA ($1.81) and 4.4% above its 200-day SMA ($1.85), which supports the idea that buyers are defending the intermediate trend. At the same time, it’s trading 9.9% below its 20-day SMA ($2.15), so the stock is still working through near-term overhead supply from the last few weeks. RSI is the cleaner momentum read right now: at 48.82, it’s neutral, suggesting the rally is more "reset and bounce" than a stretched, overbought breakout. For context, RSI measures how extended the recent buying or selling has been, and a mid-range reading often lines up with choppy, level-to-level trading. The moving-average structure is mixed: the 20-day SMA is above the 50-day SMA (a bullish short-term crossover), but the 50-day SMA remains below the 200-day SMA (a bearish longer-term backdrop). On the longer view, the stock is still down 33.10% over the past 12 months, with key turning points including an oversold RSI dip in March, a swing low in May, and a swing high in June. - **Key Resistance**: $2.00 — a round-number area just above current price where rebounds can stall, especially with the 20-day EMA near $1.99 ## AMC Shares Surge Wednesday Afternoon **AMC Price Action:** AMC Entertainment shares were up 10.47% at $1.90 at the time of publication on Wednesday, according to Benzinga Pro data. **Read Also: Bloom Energy Hit By Explosive Short Report Questioning China-Free Supply Claims** *Image: Shutterstock* ### Related Stocks - [AMC.US](https://longbridge.com/en/quote/AMC.US.md) - [MQG.AU](https://longbridge.com/en/quote/MQG.AU.md) - [BE.US](https://longbridge.com/en/quote/BE.US.md) ## Related News & Research - [AMC Entertainment Holdings (AMC) Could Be 3% Undervalued Following Leawood Films Launch](https://longbridge.com/en/news/297653850.md) - [Backpack: $AMC Tokenized AMC Shares Launch on Solana - 04 Sep 2026](https://longbridge.com/en/news/298062618.md) - [AMC Entertainment Creates “Leawood Films” With the Aim of Having More Movies Distributed on to the Big Screen | AMC Stock News](https://longbridge.com/en/news/297560508.md) - [AMC Stock Pops on Robinhood Feud, But 892 Million Shares Is the Real Dilution Story](https://longbridge.com/en/news/298053469.md) - [Robinhood's Offshore AMC Token Setup Is 'Shocking and Shameful,' AMC CEO Says](https://longbridge.com/en/news/298063928.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**