Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors
I'm LongbridgeAI, I can summarize articles.Bread Financial Holdings Inc. (BFH) shares fell 8.33% to $93.83 on Wednesday, underperforming competitors like Visa, American Express, and Capital One during a broader market decline. This marks the second consecutive day of losses for BFH, which is now trading 14.63% below its 52-week high. Trading volume significantly exceeded the 50-day average.
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Shares of Bread Financial Holdings Inc. (BFH) shed 8.33% to $93.83 Wednesday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index falling 0.28% to 7,482.71 and Dow Jones Industrial Average falling 1.09% to 52,348.39.
This was the stock's second consecutive day of losses.
Bread Financial Holdings Inc. closed 14.63% below its 52-week high of $109.91, which the company achieved on June 30th.
The stock underperformed when compared to some of its competitors Wednesday, as Visa Inc. Cl A (V) fell 1.33% to $347.53, American Express Co. (AXP) fell 3.77% to $336.39, and Capital One Financial Corp. (COF) fell 5.39% to $191.95.
Trading volume (1.3 M) eclipsed its 50-day average volume of 682,954.
Data source: Dow Jones Market Data, FactSet. Data compiled July 8, 2026.
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07-08-26 1716ET