---
title: "Porsche’s first-half deliveries fall 16%, China sales plunge nearly one-third"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292167014.md"
description: "Porsche's first-half 2026 global deliveries fell 16% to 122,306 vehicles, driven by weak Chinese sales and expired US EV tax credits. China deliveries plunged nearly one-third due to market pressures and a value-over-volume strategy. North American deliveries dropped 13%, while Europe (ex-Germany) declined 14%. Porsche stated results aligned with expectations despite being below last year's levels."
datetime: "2026-07-09T08:05:52.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292167014.md)
  - [en](https://longbridge.com/en/news/292167014.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292167014.md)
generator: "portal-rs"
---

# Porsche’s first-half deliveries fall 16%, China sales plunge nearly one-third

Driven by pressure in the Chinese market and the expiration of US electric vehicle tax credits, Porsche delivered 122,306 vehicles worldwide in the first half of 2026, down 16% year over year. Deliveries in China plunged nearly one-third from a year earlier, which Porsche attributed to challenging market conditions and its continued focus on a value-over-volume sales strategy. In North America, Porsche’s largest sales region, first-half deliveries fell 13%, while deliveries in Europe excluding Germany declined 14%.

“We are below last year’s level, but the result is in line with our expectations,” said Matthias Becker, Porsche’s Board Member for Sales and Marketing. \[Jiwei, in Chinese\]

### Related Stocks

- [POAHY.US](https://longbridge.com/en/quote/POAHY.US.md)
- [PAH3.DE](https://longbridge.com/en/quote/PAH3.DE.md)

## Related News & Research

- [Report says Porsche will end Taycan production by 2030, reversing course](https://longbridge.com/en/news/295830586.md)
- [Porsche to axe one in five jobs by 2035 as China, EV woes bite](https://longbridge.com/en/news/293951609.md)
- [NIO Boosts Deliveries and Margins, but Soft Outlook Spoils the Mood](https://longbridge.com/en/news/297648955.md)
- [My First Walmart EV Charging Experience Was A Disaster](https://longbridge.com/en/news/297949757.md)
- [one8zero8 LLC Buys New Position in Tesla, Inc. $TSLA](https://longbridge.com/en/news/297754873.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**