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Netflix reportedly considers adding always-on channels

The Verge
Jul 9, 2026 at 11:15 PM
LongbridgeAII'm LongbridgeAI, I can summarize articles.

Netflix is reportedly considering adding always-on channels for specific shows and movies, similar to free ad-supported services like Pluto TV. Additionally, the company is exploring selling bundles that include other streaming services, a strategy already employed by competitors such as Apple TV and Prime Video.

Netflix is thinking about adding always-on channels that would stream specific shows and movies, according to The Wall Street Journal. The move sounds like a Netflix version of always-on services like Pluto TV and Tubi, except the big hook for those is that they're free - because of the ads you have to watch. Netflix has seen success with its ad-supported tier, which is increasingly popular, but it costs $8.99 per month after a recent price hike.

Netflix is also apparently considering selling bundles that would include other streaming services, something else that competitors like Apple TV and Prime Video already offer. The company has bee …

Read the full story at The Verge.

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