---
title: "SMN says Kowa’s Q&P Kowa Gold Alpha Premium tops Japan TV ad airings in June 2026 amid early-summer fatigue push"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292851123.md"
description: "Kowa’s QP Kowa Gold α Premium ranked No. 1 in Japan TV ad airings for June 2026, rising from May's position. The company concentrated fatigue-tonic advertising to target early-summer demand. SoftBank’s 'Paytoku 2' ranked second overall, highlighting a telecom and finance shift toward value-added offers. On BS channels, Suntory Wellness’ 'LocomoA' led senior-focused ads."
datetime: "2026-07-16T04:31:58.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292851123.md)
  - [en](https://longbridge.com/en/news/292851123.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292851123.md)
generator: "portal-rs"
---

# SMN says Kowa’s Q&P Kowa Gold Alpha Premium tops Japan TV ad airings in June 2026 amid early-summer fatigue push

-   SMN’s June 2026 TV ad airings ranking for five major Japan markets put Kowa’s QP Kowa Gold α Premium at No. 1, up from 1,175 in May. \* Kowa concentrated fatigue-tonic advertising into late May through June, targeting early-summer demand tied to rainy-season sluggishness. \* SoftBank’s “Paytoku 2” ranked No. 2 overall, led Tokyo at No. 1, placed No. 3 in Osaka, No. 4 in Nagoya. \* Ranking highlighted a shift from price-led competition toward value-added offers in telecom, finance, led by points and benefits messaging. \* On BS channels, Suntory Wellness “LocomoA” took No. 1, reflecting continued strength for senior-focused insurance, health, direct-response ads. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. SMN Corporation published the original content used to generate this news brief on July 16, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**