---
title: "Dollar General freezes 2026 back-to-school prices at 2025 levels"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292851847.md"
description: "Dollar General announced it will freeze 2026 back-to-school supply prices at 2025 levels, keeping hundreds of items at $1 or less. This strategy aims to build customer loyalty and compete effectively against rivals like Walmart and Dollar Tree during the busy shopping season."
datetime: "2026-07-16T04:45:48.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292851847.md)
  - [en](https://longbridge.com/en/news/292851847.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292851847.md)
generator: "portal-rs"
---

# Dollar General freezes 2026 back-to-school prices at 2025 levels

Price freeze announced: Dollar General will keep all 2026 back-to-school supply prices at 2025 levels, including hundreds of items priced at $1 or less. Why it matters: The strategy seeks to win customer loyalty, similar to Costco’s famous price holds, and to stand out during a competitive shopping season. Competitive landscape: Walmart and Dollar Tree are also targeting value-focused families with discounts and expanded assortments ahead of the school year.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**