--- title: "Hasbro to Produce New Toys Based on Nintendo’s The Legend of Zelda Franchise | HAS Stock News" type: "News" locale: "en" url: "https://longbridge.com/en/news/292888327.md" description: "Hasbro announced a multi-year licensing partnership with Nintendo to produce toys based on The Legend of Zelda franchise. The collaboration begins in 2027, with initial reveals of three 6-inch scale figures scheduled for San Diego Comic Con in July 2026." datetime: "2026-07-16T02:00:00.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/292888327.md) - [en](https://longbridge.com/en/news/292888327.md) - [zh-HK](https://longbridge.com/zh-HK/news/292888327.md) generator: "portal-rs" --- # Hasbro to Produce New Toys Based on Nintendo’s The Legend of Zelda Franchise | HAS Stock News See more from StockTitan in Google Search and AI answers.Adds StockTitan as a preferred source · opens Google Add on Google PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Nintendo to create products based on the popular *Legend of Zelda* franchise. This multi-year collaboration is set to begin in 2027, starting with the first reveals of three 6" scale figures at San Diego Comic Con (July 23-26, 2026). “For decades, *The Legend of Zelda* franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro. “By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.” Ever since its first title, released in the US in 1987, the *Legend of Zelda* series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule. **About Hasbro** Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including *Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh* and *Peppa Pig,* as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn. View source version on businesswire.com: https://www.businesswire.com/news/home/20260716098766/en/ **Hasbro PR:** Crystal Flynn Crystal.Flynn@hasbro.com Source: Hasbro ### Related Stocks - [HAS.US](https://longbridge.com/en/quote/HAS.US.md) - [NTDOY.US](https://longbridge.com/en/quote/NTDOY.US.md) - [7974.JP](https://longbridge.com/en/quote/7974.JP.md) ## Related News & Research - [The amazing USB-C gadgets that play old Nintendo cartridges](https://longbridge.com/en/news/297779111.md) - [The Manufacturers Life Insurance Company Takes $8.49 Million Position in Hasbro, Inc. $HAS](https://longbridge.com/en/news/297420356.md) - [Empowered Funds LLC Invests $1.59 Million in Hasbro, Inc. $HAS](https://longbridge.com/en/news/298007580.md) - [Algert Global LLC Has $3.64 Million Stock Holdings in Hasbro, Inc. $HAS](https://longbridge.com/en/news/297393657.md) - [Hasbro Chief People Officer Holly Barbacovi sells 5,057 shares worth $476,369.40](https://longbridge.com/en/news/297693130.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**