---
title: "Key facts: 17 Jul 2026 Burberry Q1 £455m; US & China focus"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292999259.md"
description: "Burberry Q1 retail sales £455m; comparable stores +5% y/y. Americas +12%, Greater China +9% (Gen Z), EMEIA -3%. Wholesale set to rise high-single digits H1; guidance for FY27 targets reiterated. 1 2 317 July 2026: Burberry Group plc (BRBY) published its FY2027 Q1 trading update (official RNS), detailing trading results for the first quarter of FY2027. 4Burberry CEO Joshua Schulman says the turnaround will focus on the US and China as priority markets, signaling resources and strategy centered on those regions for growth. 5"
datetime: "2026-07-17T07:14:12.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292999259.md)
  - [en](https://longbridge.com/en/news/292999259.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292999259.md)
generator: "portal-rs"
---

# Key facts: 17 Jul 2026 Burberry Q1 £455m; US & China focus

-   Burberry Q1 retail sales £455m; comparable stores +5% y/y. Americas +12%, Greater China +9% (Gen Z), EMEIA -3%. Wholesale set to rise high-single digits H1; guidance for FY27 targets reiterated. 1 2 3
-   17 July 2026: Burberry Group plc (BRBY) published its FY2027 Q1 trading update (official RNS), detailing trading results for the first quarter of FY2027. 4
-   Burberry CEO Joshua Schulman says the turnaround will focus on the US and China as priority markets, signaling resources and strategy centered on those regions for growth. 5

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**