---
title: "Wakefern and ShopRite Expand Edible Garden’s Successful “Garden Starters” Program with Midsummer Promotion"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293033401.md"
description: "Edible Garden AG (EDBL) announced that Wakefern Food Corp. is expanding its 'Garden Starters' program with a midsummer promotion across ShopRite locations. Building on strong spring sales, the initiative features USDA Organic living herbs on pallet displays to meet consumer demand for fresh ingredients and home gardening. CEO Jim Kras highlighted the partnership's strength and the program's role in enhancing retail engagement and seasonal sales."
datetime: "2026-07-17T11:43:10.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293033401.md)
  - [en](https://longbridge.com/en/news/293033401.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293033401.md)
generator: "portal-rs"
---

# Wakefern and ShopRite Expand Edible Garden’s Successful “Garden Starters” Program with Midsummer Promotion

Increased consumer interest has led to the expansion of the seasonal merchandising initiative at multiple ShopRite locations. This initiative will now be implemented in more stores, indicating a positive reception from customers. The growing number of participating ShopRite locations shows a significant uptick in consumer engagement with the seasonal products. This expansion underscores the success of the merchandising strategy and highlights the demand for seasonal items in these stores.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**