---
title: "Booking Holdings Inc. Stock Underperforms Friday When Compared To Competitors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293072578.md"
description: "Booking Holdings Inc. (BKNG) shares fell 1.59% to $181.68 on Friday, underperforming the broader market and snapping a two-day winning streak. The decline occurred amid a dismal trading session where the S&P 500 and Dow Jones also dropped. BKNG closed 21.62% below its 52-week high. Compared to competitors like Expedia, Trip.com, and Tripadvisor, Booking's performance was mixed as all peers also saw declines."
datetime: "2026-07-17T20:35:33.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293072578.md)
  - [en](https://longbridge.com/en/news/293072578.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293072578.md)
generator: "portal-rs"
---

# Booking Holdings Inc. Stock Underperforms Friday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Booking Holdings Inc. (BKNG) slipped 1.59% to $181.68 Friday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index falling 1.01% to 7,457.69 and Dow Jones Industrial Average falling 0.77% to 52,146.42.

The stock's fall snapped a two-day winning streak.

Booking Holdings Inc. closed 21.62% below its 52-week high of $231.80, which the company reached on August 22nd.

The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Expedia Group Inc. (EXPE) fell 0.80% to $268.77, Trip.com Group Ltd. ADR (TCOM) fell 2.97% to $42.45, and Tripadvisor Inc. (TRIP) fell 2.08% to $14.58.

Trading volume (7.2 M) remained 694,733 below its 50-day average volume of 7.9 M.

Data source: Dow Jones Market Data, FactSet. Data compiled July 17, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

07-17-26 1635ET

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## Related News & Research

- [Booking Holdings Inc. $BKNG Shares Acquired by NewEdge Advisors LLC](https://longbridge.com/en/news/298699235.md)
- [WINTON GROUP Ltd Grows Stake in Booking Holdings Inc. $BKNG](https://longbridge.com/en/news/298573048.md)
- [Beacon Investment Advisory Services Inc. Purchases 108,383 Shares of Booking Holdings Inc. $BKNG](https://longbridge.com/en/news/298422545.md)
- [Booking Holdings Inc. $BKNG Shares Purchased by Angeles Wealth Management LLC](https://longbridge.com/en/news/298178905.md)
- [Booking Holdings Inc. $BKNG Shares Acquired by Strategic Financial Services Inc.](https://longbridge.com/en/news/298198828.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**