---
title: "STOCKS | GU Taps Luxury Designer to Push $18 Jeans Globally"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293080239.md"
description: "GU, the lower-priced brand under Uniqlo owner Fast Retailing Co., is betting a former luxury fashion designer can help make its $18 jeans a global hit, according to Bloomberg."
datetime: "2026-07-17T23:16:37.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293080239.md)
  - [en](https://longbridge.com/en/news/293080239.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293080239.md)
generator: "portal-rs"
---

# STOCKS | GU Taps Luxury Designer to Push $18 Jeans Globally

GU, the lower-priced brand under Uniqlo owner Fast Retailing Co., is betting a former luxury fashion designer can help make its $18 jeans a global hit, according to Bloomberg.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**