---
title: "Starbucks’ stock down 17% in five years"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293493583.md"
description: "Starbucks (SBUX) stock has fallen 17% over five years, underperforming the S&P 500's 70% gain. This decline correlates with dropping net income, projected at $2 billion for fiscal 2026, well below previous peaks. While CEO Brian Niccol has improved operations and same-store sales rose 6%, Starbucks faces intense competition from McDonald's, Dunkin', and local shops. The company must achieve double-digit same-store sales growth to recover market share, though investor sentiment remains cautious regarding its future prospects."
datetime: "2026-07-22T15:23:47.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293493583.md)
  - [en](https://longbridge.com/en/news/293493583.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293493583.md)
generator: "portal-rs"
---

# Starbucks’ stock down 17% in five years

Quick ReadStarbucks' net income cratered from $4.25 billion to a $2 billion run rate, dragging shares down 17% over five years against the S&P's 70% gain.CEO Brian Niccol's menu and service changes at SBUX face stiff competition from MCD and Dunkin', making double-digit same-store sales growth essential for a true recovery.Investors fixated on Star...

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**