--- title: "FDA Moves To Scrap Outdated Food Dye Authorizations Amid 'Make America Healthy Again' Push" type: "News" locale: "en" url: "https://longbridge.com/en/news/293634899.md" description: "The FDA proposed revoking outdated authorizations for petroleum-based food dyes Orange B and Citrus Red No. 2, aligning with the 'Make America Healthy Again' initiative to phase out synthetic additives. This regulatory shift coincides with industry trends, such as Mars launching naturally colored M&M's due to consumer pressure and technical upgrades. Analysts note this reflects a broader move by companies like Kellogg's and Frito-Lay toward natural colorants, driven by regulatory reforms and consumer demand." datetime: "2026-07-23T14:35:17.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/293634899.md) - [en](https://longbridge.com/en/news/293634899.md) - [zh-HK](https://longbridge.com/zh-HK/news/293634899.md) generator: "portal-rs" --- # FDA Moves To Scrap Outdated Food Dye Authorizations Amid 'Make America Healthy Again' Push Add as your preferred news source on Google Add Now The U.S. Food and Drug Administration has proposed revoking obsolete authorizations for petroleum-based food dyes Orange B and Citrus Red No. 2, citing abandoned use and outdated safety data. The move underscores the agency's efforts to modernize food safety standards and aligns with the broader "Make America Healthy Again" initiative urging companies to phase out synthetic additives. The FDA issued a final order eliminating Orange B and a proposed order to revoke Citrus Red No. 2, historically used to color orange peels. Acting Commissioner Kyle Diamantas said the decision reflects a science-based framework and current manufacturing practices. Public comments on Citrus Red No.2 will be accepted until August 24, 2026. The regulatory shift comes as food makers face mounting pressure from consumers and policymakers to abandon petroleum-derived dyes. Mars, the maker of M&M's— bite-sized chocolate candies coated in a thin, hard sugar shell, which give each piece its distinctive color and crunch— is preparing to launch naturally colored versions of its iconic candy in August. The new line will feature red, orange, yellow, and green shells derived from natural sources, while blue and brown will be absent due to technical hurdles in replicating synthetic shades. Spirulina, the candidate for natural blue, requires far higher pigment concentrations than synthetic dyes, complicating production. Mars has invested millions to upgrade more than 300 machines across its U.S. plants to accommodate natural dyes, with Amazon set to be the exclusive launch platform. Industry analysts note that Mars' adaptation reflects a wider trend. Kellogg's and Frito-Lay have begun phasing out artificial colors in cereals and snacks, while beverage makers are experimenting with fruit- and vegetable-based colorants. The European Union already restricts several synthetic dyes, influencing multinational companies to standardize natural alternatives. The FDA's revocation of outdated dye authorizations, coupled with Mars' natural M&M's rollout, highlights the convergence of regulatory reform and consumer demand. While technical challenges remain, the shift signals that natural alternatives are poised to become the industry standard. For comments and feedback contact: editorial@rttnews.com Business News ### Related Stocks - [PEP.US](https://longbridge.com/en/quote/PEP.US.md) - [KLG.US](https://longbridge.com/en/quote/KLG.US.md) - [AMZN.US](https://longbridge.com/en/quote/AMZN.US.md) ## Related News & Research - [190,115 Shares in PepsiCo, Inc. $PEP Bought by Sanctuary Advisors LLC](https://longbridge.com/en/news/297420134.md) - [Elevation Point Wealth Partners LLC Takes $5.42 Million Position in PepsiCo, Inc. $PEP](https://longbridge.com/en/news/297396196.md) - [Food price cap plans giving farmer 'sleepless nights'](https://longbridge.com/en/news/298235863.md) - [Cratering oil use in China shows the death spiral that could end oil](https://longbridge.com/en/news/297926525.md) - [15:41 ETAfter CRFB Complaint, Smithfield's Lobbyist Admits Chinese Owner's Interest in Farm Bill Lobbying](https://longbridge.com/en/news/297951106.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**