---
title: "Analyst Maintains Buy on Rollins with Unchanged $67 Price Target Despite Near-Term Margin Pressure"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293639729.md"
description: "Goldman Sachs analyst George Tong maintains a Buy rating on Rollins with an unchanged $67 price target. Despite near-term margin pressure and decelerating revenue growth due to weaker search-driven leads, Tong views these as manageable rather than structural. He cites a rebound in lead volumes, strength in relationship-based channels, and solid core demand in pest control and termite services. Operational adjustments are expected to restore profitability, supporting the positive outlook."
datetime: "2026-07-23T14:35:31.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293639729.md)
  - [en](https://longbridge.com/en/news/293639729.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293639729.md)
generator: "portal-rs"
---

# Analyst Maintains Buy on Rollins with Unchanged $67 Price Target Despite Near-Term Margin Pressure

Analyst George Tong of Goldman Sachs maintained a Buy rating on Rollins, retaining the price target of $67.00.

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George Tong has given his Buy rating due to a combination of factors, even though Rollins’ latest quarter showed softer results versus expectations. He acknowledges that revenue growth decelerated and margins tightened as search-driven lead generation weakened, but he views these pressures as manageable rather than structural, supported by the recent rebound in lead volumes and continued strength in relationship-based channels.

Tong also highlights that core demand in both residential and commercial pest control, as well as termite and ancillary services, remains solid, underpinning Rollins’ long-term growth profile. He expects operational adjustments and cost realignments to help restore profitability as volumes recover, which, combined with the company’s resilient business model, supports maintaining a Buy rating and an unchanged $67 price target.

According to TipRanks, Tong is a 4-star analyst with an average return of 3.6% and a 55.76% success rate. Tong covers the Industrials sector, focusing on stocks such as Equifax, Cintas, and Korn Ferry.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**