---
title: "Harley-Davidson Inc. Stock Falls Thursday, Underperforms Market"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293670186.md"
description: "Harley-Davidson Inc. (HOG) shares fell 3.98% to $26.52 on Thursday, underperforming the broader market as the S&P 500 and Dow Jones also declined. This marks the stock's second consecutive day of losses. Trading volume reached 4.8 million, exceeding its 50-day average. The stock remains 15.14% below its 52-week high of $31.25 set in September."
datetime: "2026-07-23T21:24:24.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293670186.md)
  - [en](https://longbridge.com/en/news/293670186.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293670186.md)
generator: "portal-rs"
---

# Harley-Davidson Inc. Stock Falls Thursday, Underperforms Market

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Harley-Davidson Inc. (HOG) slipped 3.98% to $26.52 Thursday, on what proved to be an all-around rough trading session for the stock market, with the S&P 500 Index falling 1.21% to 7,408.30 and Dow Jones Industrial Average falling 0.97% to 51,711.65.

This was the stock's second consecutive day of losses.

Harley-Davidson Inc. closed 15.14% short of its 52-week high of $31.25, which the company achieved on September 17th.

Trading volume (4.8 M) eclipsed its 50-day average volume of 2.7 M.

Data source: Dow Jones Market Data, FactSet. Data compiled July 23, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

07-23-26 1724ET

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**