---
title: "You can’t ignore Google Zero anymore"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293785058.md"
description: "The traditional symbiotic relationship between Google and the web is collapsing as Google's 'Zero' strategy reduces traffic to publishers. In response, websites like Reddit are reconsidering AI training deals, while some publishers are contemplating blocking Google from crawling their sites entirely, forcing the industry to adapt to a post-traffic-sharing era."
datetime: "2026-07-24T17:54:37.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293785058.md)
  - [en](https://longbridge.com/en/news/293785058.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293785058.md)
generator: "portal-rs"
---

# You can’t ignore Google Zero anymore

The web and Google once had a deal: Google collects data and indexes webpages and in exchange sends oceans of traffic to websites. The deal wasn't perfect and certainly made Google more money than it made the websites, but it worked for a long time. Now, however, the deal seems to be dead. And the web is being forced to reckon with what happens when the Google traffic dries up.

On this episode of *The Vergecast*, David and Nilay talk about the week's Google Zero news, including Reddit's interest in getting out of an AI training deal, and the publishers considering blocking Google from crawling their sites altogether. (Nilay also takes a bit o …

Read the full story at The Verge.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**