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Roku raises streaming hardware prices by up to $50

The Verge
Jul 24, 2026 at 06:24 PM
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Roku has increased prices across its streaming hardware lineup, with hikes up to $50. The HD Streaming Stick rose from $29.99 to $39.99, while the Roku Ultra jumped from $99.99 to $149.99. Other models like the Streaming Stick Plus and Streambar SE also saw significant price increases. A temporary sale is currently offering some devices at their previous lower prices.

The Roku Ultra. | Image: Roku

Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99, as first reported by The Desk. The price hike affects all of Roku's other devices as well, with some increasing by as much as $50. Here's a rundown of the changes:

  • Streaming Stick: $29.99 to $39.99
  • Streaming Stick Plus: $39.99 to $59.99
  • Streaming Stick 4K: $49.99 to $79.99
  • Roku Ultra: $99.99 to $149.99
  • Roku Streambar SE: $99.99 to $149.99

Roku is currently holding a sale that puts some devices at their original prices, which you can see on this archived web page. Fox announced plans to acquire …

Read the full story at The Verge.

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