---
title: "Roku raises streaming hardware prices by up to $50"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293786823.md"
description: "Roku has increased prices across its streaming hardware lineup, with hikes up to $50. The HD Streaming Stick rose from $29.99 to $39.99, while the Roku Ultra jumped from $99.99 to $149.99. Other models like the Streaming Stick Plus and Streambar SE also saw significant price increases. A temporary sale is currently offering some devices at their previous lower prices."
datetime: "2026-07-24T18:24:37.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293786823.md)
  - [en](https://longbridge.com/en/news/293786823.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293786823.md)
generator: "portal-rs"
---

# Roku raises streaming hardware prices by up to $50

The Roku Ultra. | Image: Roku 

Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99, as first reported by *The Desk.* The price hike affects all of Roku's other devices as well, with some increasing by as much as $50. Here's a rundown of the changes:

-   **Streaming Stick:** $29.99 to $39.99
-   **Streaming Stick Plus:** $39.99 to $59.99
-   **Streaming Stick 4K:** $49.99 to $79.99
-   **Roku Ultra:** $99.99 to $149.99
-   **Roku Streambar SE:** $99.99 to $149.99

Roku is currently holding a sale that puts some devices at their original prices, which you can see on this archived web page. Fox announced plans to acquire …

Read the full story at The Verge.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**