---
title: "Harley-Davidson Inc. Stock Falls Friday, Underperforms Market"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293799604.md"
description: "Harley-Davidson Inc. (HOG) shares fell 3.88% to $25.49 on Friday, underperforming the broader market as the S&P 500 and Dow Jones rose. This marks the stock's third consecutive day of losses. Trading volume reached 3.2 million, exceeding its 50-day average. The stock remains 18.43% below its 52-week high of $31.25 set in September."
datetime: "2026-07-24T21:25:24.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293799604.md)
  - [en](https://longbridge.com/en/news/293799604.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293799604.md)
generator: "portal-rs"
---

# Harley-Davidson Inc. Stock Falls Friday, Underperforms Market

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Harley-Davidson Inc. (HOG) shed 3.88% to $25.49 Friday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index rising 0.05% to 7,411.98 and the Dow Jones Industrial Average rising 0.46% to 51,947.25.

This was the stock's third consecutive day of losses.

Harley-Davidson Inc. closed 18.43% short of its 52-week high of $31.25, which the company achieved on September 17th.

Trading volume (3.2 M) eclipsed its 50-day average volume of 2.7 M.

Data source: Dow Jones Market Data, FactSet. Data compiled July 24, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

07-24-26 1725ET

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**