longbridgelongbridge
  • Platform Features
    Features
    Investment ProductsPrivate Wealth ManagementTrading ToolsMarket Data ServicesAnalysis ToolsNews ServicesFor Developers
    Account Types
    For IndividualsFor Institutions
  • Café
longbridge
© 2026 Longbridge|Terms of ServicePrivacy Policy

LVMH Stock Falls as Fashion Growth Misses Recovery Hopes

GuruFocus
Jul 28, 2026 at 07:13 PM
LongbridgeAII'm LongbridgeAI, I can summarize articles.

LVMH shares fell 1.5% as its fashion and leather-goods division reported 1% organic sales growth, missing analyst expectations of 1.7%. This underperformance dampened hopes for a luxury market recovery, contributing to a 30% stock decline in 2026. While watches, jewelry, and US sales grew, overall first-half operating profit dropped 4%. Major banks lowered price targets, citing concerns over luxury demand.

LVMH (LVMHF), a global luxury-goods group whose brands span fashion, jewelry, wines and retailing, fell 1.5% in Tuesday's European trading after its largest division delivered weaker growth than analysts expected. Organic sales at the fashion and leather-goods business increased 1% to 8.90 billion, marking the division's first growth in two years. Analysts had expected growth of 1.7%, leaving the result below the level investors had anticipated for a potential luxury-market recovery.

Overall organic sales increased 3%, supported by an 11% gain in watches and jewelry, 6% growth in selective retailing and a 5% increase in wines and spirits. The United States generated 6% organic sales growth during the second quarter, helping offset weaker tourism-related spending in Europe during the conflict involving Iran. LVMH reported total quarterly sales of 19.5 billion. First-half current operating profit declined 4% to 8.7 billion, including an approximately 700 million currency impact, while the operating margin stood at 22.5%.

LVMH shares have declined approximately 30% during 2026 and were trading near a six-year low following the results. RBC Capital Markets, Morgan Stanley and UBS lowered their price targets, adding to concerns about the pace of improvement in luxury demand. Fashion and leather-goods growth missed the consensus estimate by 0.7 percentage point, an important difference because the division remains central to LVMH's earnings profile and investor expectations. Upcoming results from Kering and Hermes may provide additional evidence about whether the weakness reflects company-specific execution or broader luxury-market conditions.

Login to unlock1,163characters for free

Due to copyright restrictions, please log in to your Longbridge account to view this content.
Thank you for your understanding and support of licensed content.

Recommended Readings

  • Apr 16, 2026 at 12:42 AMMiddle Eastern Capital Faces Fire, Luxury Giants Suffer: Can Even Hermès Hold On?
  • Apr 15, 2026 at 07:36 AMUnder Middle East War Shock, Hermès Q1 Sales Growth Misses Expectations, Stock Plunges Over 10%
  • Apr 13, 2026 at 04:44 PMMiddle East Conflict Shocks Luxury Consumption; LVMH Q1 Fashion and Leather Goods Sales Decline 2%, Worse Than Expected …
  • Apr 1, 2026 at 01:16 PMGlobal Luxury Winter Quietly Arrives, LVMH's Quarterly Decline Sets Record Since Dotcom Bubble Burst
  • Feb 10, 2026 at 08:19 AMRevenue down 10%, profit down 40%! Gucci is deeply mired in winter, Kering hopes for a turnaround in 2026

Related Stocks

Louis Vuitton

Louis Vuitton

USLVMUY

+2.28%

ROYAL BANK OF CANADA

ROYAL BANK OF CANADA

USRY

Morgan Stanley

Morgan Stanley

USMS

LongbridgeAI