---
title: "Ballard Power: Margin Progress and Backlog Growth Offset by Revenue Shortfalls as Osborne Cuts Target to $3 and Reaffirms Hold"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294549620.md"
description: "TD Cowen analyst Jeff Osborne maintained a Hold rating on Ballard Power Systems but lowered the price target from $4.25 to $3.00. While acknowledging progress in margins, cost controls, and backlog growth driven by GeoPura orders, Osborne cited recent revenue shortfalls, particularly in the bus segment, and the company's distance from its 2027 profitability goal. The conservative valuation reflects that shares already price in operational improvements, urging investors to wait for sustained revenue growth before taking aggressive positions."
datetime: "2026-07-31T19:35:27.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294549620.md)
  - [en](https://longbridge.com/en/news/294549620.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294549620.md)
generator: "portal-rs"
---

# Ballard Power: Margin Progress and Backlog Growth Offset by Revenue Shortfalls as Osborne Cuts Target to $3 and Reaffirms Hold

Jeff Osborne, an analyst from TD Cowen, maintained the Hold rating on Ballard Power Systems. The associated price target was lowered to $3.00.

### Claim 55% Off TipRanks

-   Unlock powerful investing tools with TipRanks Premium to make smarter, more confident investment decisions
-   Subscribe to TipRanks Smart Investor Newsletter, and discover new investing opportunities with data-backed stock picks

Jeff Osborne has given his Hold rating due to a combination of factors that balance improving fundamentals with remaining execution risks. Ballard is showing meaningful progress in margins and cost controls, and the growing backlog and GeoPura-related orders support better revenue visibility and a clearer path toward its profitability goal by the end of 2027. However, recent results still included a revenue shortfall, particularly in the bus segment, and the company remains several years away from its profitability target, which tempers the upside case.

In light of this mixed picture, Osborne reduced his price target from $4.25 to $3, reflecting a more conservative valuation based on 2027 EV/sales while acknowledging the operational improvements underway. The Hold rating therefore signals that, although Ballard’s strategic moves and backlog recovery are encouraging, the shares already reflect much of this progress and investors should await further evidence of sustained revenue growth and successful integration of GeoPura before taking a more aggressive stance.

### Related Stocks

- [BLDP.US](https://longbridge.com/en/quote/BLDP.US.md)

## Related News & Research

- [16:10 ETBallard finalise l'acquisition de GeoPura et devient ainsi un fournisseur intégré de solutions énergétiques à l'hydrogène](https://longbridge.com/en/news/297408243.md)
- [Ballard Power closes GBP 275 million acquisition of GeoPura](https://longbridge.com/en/news/297408224.md)
- [These Were The Best And Worst Performing Assets Of August](https://longbridge.com/en/news/297728245.md)
- [eDreams ODIGEO Beats Market Estimates One Quarter Into Its Peak Investment Year and Further Grows Subscribers to 8.1 Million | EDDRF Stock News](https://longbridge.com/en/news/297623101.md)
- [AcuCort notifies availability of August 2026 newsletter press release](https://longbridge.com/en/news/297505730.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**