---
title: "CTO praises AI as groundbreaking for media industry, with real-time rendering and generative AI."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294774084.md"
description: "Richard Kerris from Nvidia emphasized the significant impact of artificial intelligence on media processes, citing real-time rendering and generative AI platforms as key drivers. This technology has the potential to revolutionize media workflows, leading to improved efficiency and creativity in the industry. Kerris's insights shed light on the profound changes that AI can bring to the media sector."
datetime: "2026-08-04T05:29:46.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294774084.md)
  - [en](https://longbridge.com/en/news/294774084.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294774084.md)
generator: "portal-rs"
---

# CTO praises AI as groundbreaking for media industry, with real-time rendering and generative AI.

Richard Kerris from Nvidia emphasized the significant impact of artificial intelligence on media processes, citing real-time rendering and generative AI platforms as key drivers. This technology has the potential to revolutionize media workflows, leading to improved efficiency and creativity in the industry. Kerris's insights shed light on the profound changes that AI can bring to the media sector.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**