---
title: "NewPrinces folds GS and Princes Retail into Princes Property, renames entity GS"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294786466.md"
description: "NewPrinces reorganized its retail structure by merging GS and Princes Retail into Princes Property, renaming the entity GS effective August 1, 2026. This move positions GS as the lead retail brand following the 2025 acquisition of Carrefour Italy assets. The group aims to modernize its network of approximately 1,000 Italian stores through a phased refresh and an integrated production-logistics-retail strategy."
datetime: "2026-08-04T07:51:56.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294786466.md)
  - [en](https://longbridge.com/en/news/294786466.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294786466.md)
generator: "portal-rs"
---

# NewPrinces folds GS and Princes Retail into Princes Property, renames entity GS

-   NewPrinces reorganized its retail structure, positioning GS as the group’s lead brand for retail operations. \* Effective Aug. 1, 2026, GS and Princes Retail were merged into Princes Property, which was renamed GS. \* The reshuffle follows the 2025 acquisition of Carrefour Italy assets, previously housed in Princes Retail. \* GS reported about 1,000 stores in Italy, including about 750 franchised, with online grocery services and an expanding omnichannel model. \* The group plans a phased store refresh and network modernization across formats as part of an integrated production-logistics-retail strategy. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Newprinces S.p.A. published the original content used to generate this news brief via SDIR, the Italian regulatory disclosure system (Ref. ID: 2195-48-2026\_TELEBORSA.pdf), on August 04, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**