---
title: "Auto Trader (AUTO) Gets a Sell from J.P. Morgan"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294993021.md"
description: "J.P. Morgan analyst Lara Simpson reiterated a Sell rating on Auto Trader (AUTO) with a price target of p440.00. Simpson, who covers the Communication Services sector, has a historical success rate of 40.63%. This contrasts with the current market consensus for Auto Trader, which remains a Hold with an average price target of p595.86."
datetime: "2026-08-05T16:25:45.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294993021.md)
  - [en](https://longbridge.com/en/news/294993021.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294993021.md)
generator: "portal-rs"
---

# Auto Trader (AUTO) Gets a Sell from J.P. Morgan

In a report released today, Lara Simpson from J.P. Morgan reiterated a Sell rating on Auto Trader, with a price target of p440.00.

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Simpson covers the Communication Services sector, focusing on stocks such as Auto Trader, Future plc, and Informa. According to TipRanks, Simpson has an average return of -4.4% and a 40.63% success rate on recommended stocks. 

Currently, the analyst consensus on Auto Trader is a Hold with an average price target of p595.86.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**