Itochu, Nippon TV and Data One team up on TV-retail media advertising solution
I'm LongbridgeAI, I can summarize articles.Itochu, Nippon TV, and Data One signed an MOU to develop an integrated 'TV x retail media x digital' advertising solution. The platform combines TV viewership, in-store purchase data, and digital ad delivery metrics to measure campaign impact on sales. By linking Data One’s ad platform with Nippon TV’s Ad Reach MAX, the partners aim to enable agile TV ad buying tied directly to in-store outcomes.
- Itochu signed an MOU with Nippon TV, Data One to build an integrated “TV x retail media x digital” advertising solution. * Platform will combine TV ad viewership, in-store purchase data, digital ad delivery data to measure how campaigns translate into sales. * Collaboration centers on Nippon TV’s Ad Reach MAX, Itochu’s retail media assets, Data One’s ad distribution and analytics. * Partners plan to link Data One’s ad platform with Ad Reach MAX to support more agile TV ad buying tied to in-store outcomes. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Itochu Corporation published the original content used to generate this news brief on August 07, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here