--- title: "Volkswagen to overhaul US line-up with new leadership" type: "News" locale: "en" url: "https://longbridge.com/en/news/295477381.md" description: "Volkswagen is overhauling its US operations with Marco Schubert replacing Kjell Gruner as US head. The company plans to launch its first US-built pickup before 2030, potentially partnering with Ford. Additionally, Volkswagen may cut certain models to focus on high-margin SUVs and pickups to strengthen its US market presence." datetime: "2026-08-11T03:03:53.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/295477381.md) - [en](https://longbridge.com/en/news/295477381.md) - [zh-HK](https://longbridge.com/zh-HK/news/295477381.md) generator: "portal-rs" --- # Volkswagen to overhaul US line-up with new leadership Leadership shift: Marco Schubert, outgoing Audi sales chief, will replace Kjell Gruner as Volkswagen's US head. Pickup truck plans: Volkswagen aims to launch its first US-built pickup before 2030, with Ford considered a potential partner. Product range review: The automaker may cut some models while focusing on high-margin SUVs and pickups to boost its US footprint. ### Related Stocks - [VWAPY.US](https://longbridge.com/en/quote/VWAPY.US.md) - [VWAGY.US](https://longbridge.com/en/quote/VWAGY.US.md) - [VOW.DE](https://longbridge.com/en/quote/VOW.DE.md) - [VOW3.DE](https://longbridge.com/en/quote/VOW3.DE.md) - [F-B.US](https://longbridge.com/en/quote/F-B.US.md) - [F.US](https://longbridge.com/en/quote/F.US.md) - [F-C.US](https://longbridge.com/en/quote/F-C.US.md) - [F-D.US](https://longbridge.com/en/quote/F-D.US.md) - [FRDD.US](https://longbridge.com/en/quote/FRDD.US.md) - [FRDU.US](https://longbridge.com/en/quote/FRDU.US.md) ## Related News & Research - [Volkswagen teases new SUVs, pickups for North American market](https://longbridge.com/en/news/297943707.md) - [Volkswagen CFO says four German sites lack economic case for future production](https://longbridge.com/en/news/297501277.md) - [Bernstein Sticks to Their Hold Rating for Volkswagen (0P6O)](https://longbridge.com/en/news/298038979.md) - [LIVE MARKETS-Volkswagen faces 'existential' choice](https://longbridge.com/en/news/297790365.md) - [J.P. Morgan Keeps Their Hold Rating on Volkswagen (0P6O)](https://longbridge.com/en/news/298000923.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**