JD INDUSTRIALS: Continuously increasing investment in the small and micro enterprise market, achieving inclusive implementation of intelligent procurement services

According to Zhitong Finance APP, on August 13, JD INDUSTRIALS (07618) released its performance announcement for the first half of 2026, reporting total revenue of 13.07 billion yuan, a year-on-year increase of 27.4%; adjusted net profit reached 750 million yuan, a year-on-year increase of 43.4%, demonstrating a robust high-quality growth trend. In addition to serving large industrial clients, JD INDUSTRIALS continues to strengthen its focus on the small and micro industrial goods market, leveraging the multi-channel collaborative network of JD Hardware City, JD Industrial Goods Exchange, and physical stores to provide inclusive digital supply chain capabilities to small and micro enterprises, addressing the real pain points of scattered procurement, high costs, and insufficient digital capabilities faced by small manufacturing enterprises, and assisting small and micro enterprises in reducing costs and increasing efficiency in procurement and achieving digital transformation.

Small and micro enterprises generally face the practical difficulties of scattered procurement orders, significant planning fluctuations, and a lack of professional procurement teams. In response, JD Industrial Goods Exchange has completed capability iteration and launched the AI Smart Procurement Butler, upgrading the traditional spot procurement platform to an AI-driven digital supply chain service platform. It has created a dedicated procurement workstation tailored to the cyclical and non-standard characteristics of small enterprises, establishing a full-link closed loop from online selection, 3D model downloads, order transactions to fulfillment and delivery, making digital procurement tools that were previously only available to large enterprises accessible to the small and micro market, thereby lowering the threshold for small enterprises to use digital procurement.

As a core position targeting the small and micro market, JD Hardware City continues to solidify the user mindset of "buying hardware on JD," implementing the "Inclusive Procurement Plan for Small and Micro Enterprises." The platform utilizes AI tools to build scenario-based procurement zones, optimizing the one-stop selection experience and enhancing selection and comparison efficiency. Based on big data to predict demand for essential industrial categories, it achieves precise stocking; at the same time, it continues to strengthen the network of small fulfillment warehouses in key industrial regions across the country, shortening the delivery cycle of goods.

Beyond online, JD INDUSTRIALS is accelerating the promotion of the industrial characteristic "front store and back warehouse" model, advancing deep integration of online and offline. Stores are rooted around major industrial parks, integrating product selection, physical experience, immediate shipment, and after-sales maintenance, covering the complete needs of small and micro customers from product selection and procurement to after-sales delivery, addressing the pain points of small enterprises in urgent spare parts procurement and slow after-sales response. Online channels handle massive search and order demands, while offline stores serve as front fulfillment nodes, achieving efficient linkage between online traffic and offline warehousing services.

Industry insiders indicate that the vast number of small and micro industrial enterprises in the country are a weak link in industrial digitalization. Most small entities are unable to build their own procurement systems and urgently need external supply chain platforms to provide lightweight, low-cost digital tools. JD INDUSTRIALS, through the dual-line layout of Industrial Goods Exchange and JD Hardware City, combined with the physical store network, is sinking the supply chain, AI, and warehousing capabilities accumulated from serving large clients down to the small and micro market.

Unlike customized projects aimed at large groups, services targeting small and micro enterprises emphasize inclusiveness and lightweight solutions. Through the AI Smart Procurement Butler, Inclusive Procurement Plan, and the combination of front store and back warehouse formats, JD INDUSTRIALS transforms mature supply chain capabilities into standardized services, allowing small and micro enterprises to obtain professional industrial goods procurement services without high investment, using the power of the supply chain to promote quality upgrades for large, medium, and small industrial entities