---
title: "Bread Financial Holdings Inc. Stock Underperforms Monday When Compared To Competitors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/296147550.md"
description: "Bread Financial Holdings Inc. (BFH) shares fell 1.90% to $111.25 on Monday, ending a three-day winning streak and closing 2.51% below its 52-week high of $114.12. This decline occurred during a broader market downturn, with the S&P 500 and Dow Jones Industrial Average both dropping approximately 0.5%. BFH's performance was mixed relative to competitors; Visa fell 1.46%, American Express dropped 1.83%, while Capital One declined more sharply at 2.25%."
datetime: "2026-08-17T21:20:12.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/296147550.md)
  - [en](https://longbridge.com/en/news/296147550.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/296147550.md)
generator: "portal-rs"
---

# Bread Financial Holdings Inc. Stock Underperforms Monday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Bread Financial Holdings Inc. (BFH) slipped 1.90% to $111.25 Monday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index falling 0.52% to 7,745.06 and Dow Jones Industrial Average falling 0.51% to 53,459.78.

The stock's fall snapped a three-day winning streak.

Bread Financial Holdings Inc. closed 2.51% short of its 52-week high of $114.12, which the company reached on August 5th.

The stock demonstrated a mixed performance when compared to some of its competitors Monday, as Visa Inc. Cl A (V) fell 1.46% to $358.84, American Express Co. (AXP) fell 1.83% to $336.21, and Capital One Financial Corp. (COF) fell 2.25% to $221.45.

Data source: Dow Jones Market Data, FactSet. Data compiled August 17, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

08-17-26 1720ET

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## Related News & Research

- [Bread Financial Holdings (BFH) Simplifies Its Bank Structure, Is The 7% Undervaluation Still There?](https://longbridge.com/en/news/298825706.md)
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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**