---
title: "Accenture partners with Salford City FC in multi-year digital, data and AI deal"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/296187835.md"
description: "Accenture has entered a multi-year strategic partnership with Salford City FC to implement digital, data, and AI solutions aimed at enhancing club operations, fan experience, and global reach. As part of the deal, Accenture's logo will appear on the back of all Salford City playing shirts starting from the 2026-27 season."
datetime: "2026-08-18T07:01:36.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/296187835.md)
  - [en](https://longbridge.com/en/news/296187835.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/296187835.md)
generator: "portal-rs"
---

# Accenture partners with Salford City FC in multi-year digital, data and AI deal

-   Accenture signed a multi-year strategic partnership with Salford City FC to drive a technology-led growth model. \* Work targets AI, data, technology upgrades to improve club operations, fan experience, supporter engagement, scalability, global reach. \* Accenture logo to appear on the back of all Salford City playing shirts starting in the 2026-27 season. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Accenture plc published the original content used to generate this news brief on August 18, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**