---
title: "Key facts: LSE:DGE; $2.3B Asahi buy; India relabel; R. Alexandra Keith"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/296189282.md"
description: "Diageo agreed to sell its 65% stake in East African Breweries to Asahi for ~$2.3B, pending resolution of Kenyan legal challenges and a KSh15B reserve request. In India, Diageo's United Spirits will reformulate whiskies and rums to remove added flavorings and implement front-of-pack labeling, potentially lifting state production bans. Additionally, R. Alexandra Keith was named Non-Executive Director, effective Nov 5, 2026."
datetime: "2026-08-18T07:14:29.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/296189282.md)
  - [en](https://longbridge.com/en/news/296189282.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/296189282.md)
generator: "portal-rs"
---

# Key facts: LSE:DGE; $2.3B Asahi buy; India relabel; R. Alexandra Keith

-   Diageo (DGE) agreed in Dec 2025 to sell its 65% stake in East African Breweries to Asahi for ~$2.3B. Kenyan legal challenges and a KCA request for a ~KSh15B ($115M) reserve affect the deal. Reuters
-   Diageo's India unit United Spirits will reformulate several whiskies and rums to remove added whisky/rum flavorings, implement front‑of‑pack labeling; regulator may lift state production bans. Reuters
-   Diageo plc Sponsored ADR (DGE) named R. Alexandra Keith as Non-Executive Director, effective Nov 5, 2026 pending shareholder approval; she will join Diageo’s Remuneration and Nomination Committees. 2 sources

**Disclaimer**

This is an AI-generated summary and may contain inaccuracies. Please verify any important information with the original sources.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**