---
title: "Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/296402457.md"
description: "Bread Financial Holdings Inc. (BFH) shares fell 2.33% to $108.51 on Wednesday, marking its third consecutive day of losses and underperforming competitors like Visa and American Express during a positive market session. The stock closed 5.26% below its 52-week high, with trading volume significantly below the 50-day average."
datetime: "2026-08-19T21:18:10.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/296402457.md)
  - [en](https://longbridge.com/en/news/296402457.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/296402457.md)
generator: "portal-rs"
---

# Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Bread Financial Holdings Inc. (BFH) slipped 2.33% to $108.51 Wednesday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index rising 0.21% to 7,707.98 and the Dow Jones Industrial Average rising 0.22% to 53,463.05.

This was the stock's third consecutive day of losses.

Bread Financial Holdings Inc. closed 5.26% below its 52-week high of $114.53, which the company achieved on August 17th.

The stock underperformed when compared to some of its competitors Wednesday, as Visa Inc. Cl A (V) rose 0.35% to $365.54, American Express Co. (AXP) rose 0.41% to $339.90, and Capital One Financial Corp. (COF) fell 0.33% to $220.73.

Trading volume (390,381) remained 273,870 below its 50-day average volume of 664,251.

Data source: Dow Jones Market Data, FactSet. Data compiled August 19, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

08-19-26 1718ET

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## Related News & Research

- [Bread Financial Holdings, Inc. 8.625 DEP NON CM declares $0.539 dividend](https://longbridge.com/en/news/302713928.md)
- [Bread Financial grants director John Gerspach 704 restricted stock units](https://longbridge.com/en/news/302325443.md)
- [Bread Financial Q3 net income falls 17% year-over-year to $156 million](https://longbridge.com/en/news/302700630.md)
- [Bread Financial September Delinquency Rate Falls to 5.57% From 6.04% Year Earlier](https://longbridge.com/en/news/302701779.md)
- [Bread Financial Declares Dividends on Preferred Stock and Increased Dividend on Common Stock | BFH Stock News](https://longbridge.com/en/news/302700167.md)

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**