--- title: "Insider Move: PRESCOTT GROUP CAPITAL MANAGEMENT LLC Invests $293K In Natures Sunshine Products Stock" type: "News" locale: "en" url: "https://longbridge.com/en/news/296510172.md" description: "Prescott Group Capital Management LLC, a 10% owner of Natures Sunshine Products (NASDAQ: NATR), purchased 20,000 shares worth $293,800 on August 19, as disclosed in an SEC Form 4 filing. This insider buy signals confidence in the natural health company. Meanwhile, NATR shares traded at $14.8, down 0.17%. The company reported 1.95% revenue growth and a strong 73.66% gross margin, though its EPS remains below industry norms. Valuation metrics like P/E and P/S ratios suggest potential undervaluation relative to peers." datetime: "2026-08-20T15:01:50.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/296510172.md) - [en](https://longbridge.com/en/news/296510172.md) - [zh-HK](https://longbridge.com/zh-HK/news/296510172.md) generator: "portal-rs" --- # Insider Move: PRESCOTT GROUP CAPITAL MANAGEMENT LLC Invests $293K In Natures Sunshine Products Stock In a recent SEC filing, it was revealed that **PRESCOTT GROUP CAPITAL MANAGEMENT LLC**, 10% Owner at **Natures Sunshine Products** (NASDAQ:NATR), made a noteworthy insider purchase on August 19,. **What Happened:** LLC demonstrated confidence in Natures Sunshine Products by purchasing 20,000 shares, as reported in a Form 4 filing with the U.S. Securities and Exchange Commission on Wednesday. The total value of the transaction is $293,800. Tracking the Thursday's morning session, **Natures Sunshine Products** shares are trading at $14.8, showing a down of 0.17%. ### All You Need to Know About Natures Sunshine Products Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia. ### Natures Sunshine Products: Delving into Financials **Revenue Growth:** Over the 3 months period, Natures Sunshine Products showcased positive performance, achieving a revenue growth rate of **1.95%** as of 30 June, 2026. This reflects a substantial increase in the company's top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Staples sector. **Navigating Financial Profits:** - Gross Margin: The company excels with a remarkable gross margin of 73.66%, indicating superior cost efficiency and profitability compared to its industry peers. - Earnings per Share (EPS): With an EPS below industry norms, Natures Sunshine Products exhibits below-average bottom-line performance with a current EPS of 0.2. **Debt Management:** Natures Sunshine Products's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of **0.13**. **Valuation Analysis:** - Price to Earnings (P/E) Ratio: The Price to Earnings ratio of 14.53 is lower than the industry average, indicating potential undervaluation for the stock. - Price to Sales (P/S) Ratio: The current P/S ratio of 0.53 is below industry norms, suggesting potential undervaluation and presenting an investment opportunity for those considering sales performance. - EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation & Amortization): With an EV/EBITDA ratio lower than industry averages at 4.61, Natures Sunshine Products could be considered undervalued. **Market Capitalization Perspectives:** The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale. ### The Impact of Insider Transactions on Investments Insider transactions, although significant, should be considered within the larger context of market analysis and trends. Considering the legal perspective, an "insider" is defined as any officer, director, or beneficial owner holding more than ten percent of a company’s equity securities, according to Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and major hedge funds. These insiders are mandated to disclose their transactions through a Form 4 filing, to be submitted within two business days of the transaction. Pointing towards optimism, a company insider's new purchase signals their positive anticipation for the stock to rise. Nevertheless, insider sells may not necessarily indicate a bearish view and can be influenced by various factors. ### A Closer Look at Important Transaction Codes Examining transactions, investors often concentrate on those unfolding in the open market, meticulously detailed in Table I of the Form 4 filing. A **P** in Box 3 denotes a purchase, while **S** signifies a sale. Transaction code **C** indicates the conversion of an option, and transaction code **A** denotes a grant, award, or other acquisition of securities from the company. Check Out The Full List Of Natures Sunshine Products's Insider Trades. *This article was generated by Benzinga's automated content engine and reviewed by an editor.* ### Related Stocks - [NATR.US](https://longbridge.com/en/quote/NATR.US.md) ## Related News & Research - [Prescott Group Capital Management reports Nature’s Sunshine Products common share purchase worth $293,800](https://longbridge.com/en/news/296398869.md) - [Nature's Sunshine (NATR) Q2 2026 Earnings Call Transcript](https://longbridge.com/en/news/295953870.md) - [46,532 Shares in Dominion Energy Inc. $D Purchased by Beacon Pointe Advisors LLC](https://longbridge.com/en/news/297416744.md) - [Nantahala Capital Management LLC Makes New $14.68 Million Investment in Apyx Medical Corporation $APYX](https://longbridge.com/en/news/297400550.md) - [Pinnacle Holdings LLC Invests $4.56 Million in SunocoCorp LLC $SUNC](https://longbridge.com/en/news/296767958.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**