---
title: "IBM study finds 46% of sports fans raise expectations for digital viewing experiences"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/296733402.md"
description: "An IBM survey of over 20,000 sports fans reveals that 46% have raised expectations for digital viewing experiences. Streaming has surpassed linear broadcast as the top live-sports choice at 30%. While AI usage increased to 69%, trust in AI content declined. Subscription complexity poses a churn risk, particularly for Gen Z. Although 47% desire a single sports app, only 29% are willing to pay for consolidation."
datetime: "2026-08-24T04:02:05.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/296733402.md)
  - [en](https://longbridge.com/en/news/296733402.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/296733402.md)
generator: "portal-rs"
---

# IBM study finds 46% of sports fans raise expectations for digital viewing experiences

-   IBM survey of 20,589 sports fans found 46% raised digital experience expectations versus one to two years ago. \* Streaming became the top live-sports viewing choice at 30% versus 29% for linear broadcast, signaling accelerating platform fragmentation. \* Subscription complexity is emerging as a churn risk, with 39% frustrated by managing multiple services, rising to 46% for Gen Z. \* AI usage rose to 69% from 52%, while trust in AI sports content slipped to 59% from 63%, with accuracy the main trust driver. \* Demand for consolidation looks high but monetization weaker: 47% would use a single sports app, while 29% would pay. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. IBM - International Business Machines Corporation published the original content used to generate this news brief via PR Newswire (Ref. ID: EN31456) on August 24, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**