--- title: "FTC Moves to Unwind Zillow’s $100 Million Redfin Deal, Requires Rival to Reenter Rental Market" type: "News" locale: "en" url: "https://longbridge.com/en/news/296888136.md" description: "The FTC is unwinding a $100 million agreement between Zillow and Redfin, requiring Redfin to reenter the rental listing market within six months. The order aims to restore competition by mandating Redfin to rebuild its technology and staff, while removing restrictions on its advertising services. This resolves litigation alleging the original deal eliminated Redfin as a competitor in multifamily rental advertising." datetime: "2026-08-25T08:52:27.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/296888136.md) - [en](https://longbridge.com/en/news/296888136.md) - [zh-HK](https://longbridge.com/zh-HK/news/296888136.md) generator: "portal-rs" --- # FTC Moves to Unwind Zillow’s $100 Million Redfin Deal, Requires Rival to Reenter Rental Market The Federal Trade Commission is seeking to unwind key parts of a rental-listing agreement between **Zillow Group Inc.** (NASDAQ:Z) and **Redfin Corp.** and require Redfin to reenter the market. The FTC said Monday it will file a stipulated order resolving its litigation against the companies and restoring competition in online platforms used by renters and property managers. The agency said the 2025 agreement involved Zillow paying Redfin $100 million to shut down its internet listing services business, transfer advertising customers to Zillow and stay out of the market for up to nine years. ## Redfin Must Return To Rentals The proposed order, which would remain in place for 10 years, requires Redfin to restart its internet listing services rental advertising business within six months after the order is finalized. Redfin would also have to build the technology needed to display customer listings across its rental sites, hire a general manager, sales staff and a customer-support team, and invest millions of dollars in growing the business. The order also removes restrictions on Redfin’s ability to sell advertising services and display its own customers’ listings. Zillow would have to facilitate the recruitment of certain employees by Redfin and allow some customers to renegotiate contracts without penalties after Redfin relaunches its business. "Today’s settlement unwinds an agreement under which Zillow paid Redfin $100 million to stop competing and hand off all its customers to Zillow," **Daniel Guarnera**, director of the FTC’s Bureau of Competition, said. **Read Also: Elon Musk Reveals Why SpaceX Launched Tesla’s Roadster Into Orbit: ‘We Didn’t Want to Risk Anything Valuable’** ## FTC Challenges 2025 Agreement The FTC alleged that the companies’ February 2025 agreement dismantled Redfin as a competitor in multifamily rental advertising. At the time, Zillow and Redfin operated major rental listing services including Zillow Rentals, Trulia, HotPads, Rent.com and ApartmentGuide.com. The agency said the agreement allowed Zillow to avoid competing directly with Redfin and further concentrated an already concentrated market. The FTC and the states of Arizona, Connecticut, New York, Virginia and Washington filed the proposed order. The FTC approved the stipulated order in a 2-0 vote and filed it in the U.S. District Court for the Eastern District of Virginia. It will become binding once entered by the court. Zillow’s second-quarter revenue rose 18% year over year to $772 million, while Rentals revenue increased 31%. The company also issued third-quarter and full-year revenue guidance below analyst estimates. ## Price Action Zillow shares were up 3.26% at $37.05 at Monday’s close. In after-hours trading, shares were down 0.14% at $37.00. ***Disclaimer:** This content was produced with the help of AI tools and was reviewed and published by Benzinga editors.* **Read Also: Schumer, Pritzker and Others Slam Trump’s Canada Tariffs: ‘Economic Warfare’ Could Raise Costs for Americans** *Photo courtesy: Shutterstock* ### Related Stocks - [Z.US](https://longbridge.com/en/quote/Z.US.md) - [RDFN.US](https://longbridge.com/en/quote/RDFN.US.md) - [ZG.US](https://longbridge.com/en/quote/ZG.US.md) ## Related News & Research - [FTC Resolution Preserves Redfin's Zillow Rental Partnership and Clears the Way for Company's Standalone Rentals Business | RKT Stock News](https://longbridge.com/en/news/296835979.md) - [Zillow Reaches Settlement With FTC And Five States On Antitrust Review Of Partnership With Redfin](https://longbridge.com/en/news/296801592.md) - [Zillow Resolves FTC Suit, Reaffirms 2026 Outlook; Syndication with Redfin Preserved](https://longbridge.com/en/news/296794375.md) - [US FTC to file order resolving litigation against Zillow, Redfin](https://longbridge.com/en/news/296795093.md) - [Zillow settles FTC claims it paid Redfin to stop competing on apartment listings](https://longbridge.com/en/news/296794139.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**