--- title: "Coinbase CEO Tells Entrepreneurs ‘Go Try the Idea,’ ‘Fall Flat on Your Face’ Rather Than Fear Failure" type: "News" locale: "en" url: "https://longbridge.com/en/news/296889773.md" description: "Coinbase CEO Brian Armstrong urged entrepreneurs to act on their ideas rather than fear failure, stating that inaction often leads to missed opportunities. He emphasized that the cost of not trying is usually higher than failing. The article also highlights advice from other business leaders: Y Combinator's Paul Graham on growth metrics, Kevin O'Leary on proving customer demand and revenue, and Jeff Bezos on gaining experience at established companies before starting a venture." datetime: "2026-08-25T09:00:42.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/296889773.md) - [en](https://longbridge.com/en/news/296889773.md) - [zh-HK](https://longbridge.com/zh-HK/news/296889773.md) generator: "portal-rs" --- # Coinbase CEO Tells Entrepreneurs ‘Go Try the Idea,’ ‘Fall Flat on Your Face’ Rather Than Fear Failure **Coinbase Global Inc.** (NASDAQ:COIN) CEO **Brian Armstrong** urged aspiring entrepreneurs to act on their ideas rather than let fear of failure and hesitation prevent them from getting started. ## **Armstrong Urges Entrepreneurs To Take Action** On Monday, Coinbase CEO shared his message on **X**, arguing that failure often came from inaction rather than making the wrong decision. "Most people fail not because they make the wrong move, but because they never make the first one," Armstrong wrote. He encouraged people to put their ideas into practice, even if the initial attempt did not succeed. "Go try the idea. Fall flat on your face if you have to," he said. Armstrong argued that unsuccessful attempts could still provide valuable lessons, while refusing to act could mean missing opportunities altogether. "The cost of inaction is almost always higher than the cost of a failed attempt," he said > Most people fail not because they make the wrong move, but because they never make the first one. > > Go try the idea. Fall flat on your face if you have to. The cost of inaction is almost always higher than the cost of a failed attempt. > > — Brian Armstrong (@brian\_armstrong) August 25, 2026 **Read Also: People Usually Recommend Whatever Is Making Them Money. These Business Owners Say the Pay Still Isn't Worth the Headache** ## **Key Lessons for Startup Founders** Earlier, **Y Combinator** co-founder **Paul Graham** said first-time founders often struggled to judge whether their startups were succeeding because they lacked benchmarks. He identified growth rate as a key metric, arguing that strong growth usually showed the business was working unless it depended on unsustainable spending. Investor **Kevin O’Leary** said founders should focus on proving customer demand, generating revenue and executing consistently rather than simply having a good idea. He urged entrepreneurs to get paying customers beyond friends and family, prioritize sales and focus each day on their three most important tasks. Amazon founder **Jeff Bezos** advised aspiring entrepreneurs to work at successful companies before launching their own startups. He said established companies could teach valuable skills, including hiring and interviewing, and argued that gaining practical experience could improve the odds of succeeding as a founder. ***Disclaimer*:** *This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.* **Read Also: Mark Cuban's Formula For Zero-Cash Startups —'Sweat Equity' Plus AI: 'If I Had Access To A Library And Zero Dollars…'** *Photo courtesy: Thrive Studios ID on Shutterstock.com* ### Related Stocks - [COIN.US](https://longbridge.com/en/quote/COIN.US.md) - [COIW.US](https://longbridge.com/en/quote/COIW.US.md) - [CONY.US](https://longbridge.com/en/quote/CONY.US.md) - [CONI.US](https://longbridge.com/en/quote/CONI.US.md) - [FIAT.US](https://longbridge.com/en/quote/FIAT.US.md) - [CONL.US](https://longbridge.com/en/quote/CONL.US.md) - [COIG.US](https://longbridge.com/en/quote/COIG.US.md) - [COIA.US](https://longbridge.com/en/quote/COIA.US.md) - [COIO.US](https://longbridge.com/en/quote/COIO.US.md) - [CONX.US](https://longbridge.com/en/quote/CONX.US.md) - [COYY.US](https://longbridge.com/en/quote/COYY.US.md) - [ICOI.US](https://longbridge.com/en/quote/ICOI.US.md) - [07711.HK](https://longbridge.com/en/quote/07711.HK.md) - [09311.HK](https://longbridge.com/en/quote/09311.HK.md) ## Related News & Research - [Coinbase CEO Says Crypto Is 'Updating the Financial System' as Trump Pushes CLARITY Act](https://longbridge.com/en/news/297329774.md) - [No Traditional Fund Required! 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