---
title: "Sony Electronics, VITEC partner on IPTV, digital signage integration for BRAVIA professional displays"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/296918675.md"
description: "Sony Group Corporation has partnered with VITEC to integrate Avedia IPTV and digital signage solutions directly onto BRAVIA professional displays. This collaboration eliminates the need for external media players by running natively on the display's system-on-a-chip, thereby reducing installation complexity. VITEC’s content management system offers centralized control for scaling to thousands of screens, supporting live channels, signage, and targeted advertising across corporate, hospitality, healthcare, and public sectors."
datetime: "2026-08-25T13:01:32.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/296918675.md)
  - [en](https://longbridge.com/en/news/296918675.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/296918675.md)
generator: "portal-rs"
---

# Sony Electronics, VITEC partner on IPTV, digital signage integration for BRAVIA professional displays

-   Sony Group Corporation formed a global collaboration with VITEC to integrate Avedia IPTV and digital signage on BRAVIA professional displays. \* Deployment runs natively on the display’s system-on-a-chip, removing the need for external media players and lowering installation complexity. \* VITEC’s CMS provides centralized control designed to scale to thousands of screens, supporting live IPTV channels, signage, and targeted advertising. \* Companies positioned the offering for corporate, hospitality, healthcare, entertainment, and public facilities, emphasizing security, reliability, and large-scale deployments. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sony Group Corporation published the original content used to generate this news brief via PR Newswire (Ref. ID: 202608250900PR\_NEWS\_USPR\_\_\_\_\_LA32948) on August 25, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**