DoubleVerify analysis shows news sites cut ad CPM 17.7% versus other web inventory
I'm LongbridgeAI, I can summarize articles.DoubleVerify's August 26, 2026 analysis reveals news sites offer superior ad efficiency compared to other web inventory. Data from 12 advertisers in H1 2026 shows a 17.7% lower CPM, 38.4% lower cost per click, and 20.6% lower viewable impression costs on news properties like The Guardian and Euronews, indicating significant value for digital advertising.
- DoubleVerify published an analysis on Aug. 26, 2026 showing news sites delivered more cost-efficient digital ad performance than non-news inventory. * Campaigns across 12 advertisers in H1 2026 showed 17.7% lower CPM on participating news publishers. * Cost per click ran 38.4% lower on news properties in the sample, signalling cheaper audience action. * Viewable impression costs fell 20.6% on news inventory, improving value for ads with an opportunity to be seen. * Study covered dozens of news sites; examples included Euronews, The Associated Press, The Guardian. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief on August 26, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here