---
title: "Movado Earns Buy Rating as Strong Growth and Margin Expansion Support Unchanged $50 Price Target"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/297080271.md"
description: "Northland Securities analyst Owen Rickert maintained a Buy rating on Movado Group with an unchanged $50 price target. The decision is based on the company's strong growth, margin expansion from higher-margin products, and sustained operating momentum. Rickert highlights broad-based strength across brands and channels, alongside effective strategies aligning with renewed demand among younger consumers."
datetime: "2026-08-26T19:15:17.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/297080271.md)
  - [en](https://longbridge.com/en/news/297080271.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/297080271.md)
generator: "portal-rs"
---

# Movado Earns Buy Rating as Strong Growth and Margin Expansion Support Unchanged $50 Price Target

Owen Rickert, an analyst from Northland Securities, maintained the Buy rating on Movado Group. The associated price target remains the same with $50.00.

Owen Rickert has given his Buy rating due to a combination of factors, including Movado’s continued outperformance versus expectations and sustained operating momentum. The company delivered stronger-than-forecast revenue and EBIT, alongside notable gross margin expansion driven by a mix shift toward higher-margin products and disciplined pricing and promotional strategies.

Rickert also points to the durability of Movado’s growth, with broad-based strength across owned and licensed brands, wholesale and DTC channels, and key U.S. and European markets. He views the firm’s consumer-centric strategy, innovation pipeline, and effective marketing as well-aligned with the resurgence in traditional watch demand among younger consumers, supporting the unchanged $50 price target.

### Related Stocks

- [MOV.US](https://longbridge.com/en/quote/MOV.US.md)

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- [Watch and jewelry maker Movado Group Q2 sales rise 4.9% on growth across owned, licensed brands](https://longbridge.com/en/news/297031571.md)
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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**