---
title: "Mondelēz International Continues to Expand Sports Footprint with Sponsorships Across Five Powerhouse College Athletics Programs"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/297214478.md"
description: "Mondelēz International announced sponsorships with five major college athletic programs: University of Florida, Michigan, Southern California, Arkansas, and Texas at Austin. This expansion aims to connect iconic brands like OREO and RITZ with student-athletes and fans through game-day activations and retail displays."
datetime: "2026-08-27T16:23:30.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/297214478.md)
  - [en](https://longbridge.com/en/news/297214478.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/297214478.md)
generator: "portal-rs"
---

# Mondelēz International Continues to Expand Sports Footprint with Sponsorships Across Five Powerhouse College Athletics Programs

Today, Mondelēz International revealed partnerships with five top collegiate athletic programs on August 27, 2026, in East Hanover, New Jersey. The company, known for popular snacks such as RITZ Crackers and OREO cookies, is celebrating campus communities and star student-athletes through this sponsorship.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**