--- title: "The Wizard of Oz at Sphere Unveils New & Expanded 4D Effects | SPHR Stock News" type: "News" locale: "en" url: "https://longbridge.com/en/news/297552836.md" description: "Sphere Entertainment Co. (NYSE: SPHR) announced that 'The Wizard of Oz at Sphere' will debut new and expanded 4D effects, including animatronics, scents, glitter, pyrotechnics, and scented apples, starting September 25, 2026. Tickets are now on sale through early 2027 at thesphere.com. The experience, presented by Sphere Studios in collaboration with Warner Bros. Discovery, Google, and Magnopus, aims to enhance immersive storytelling using advanced proprietary technologies." datetime: "2026-08-31T11:00:00.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/297552836.md) - [en](https://longbridge.com/en/news/297552836.md) - [zh-HK](https://longbridge.com/zh-HK/news/297552836.md) generator: "portal-rs" --- # The Wizard of Oz at Sphere Unveils New & Expanded 4D Effects | SPHR Stock News See more from StockTitan in Google Search and AI answers.Adds StockTitan as a preferred source · opens Google Add on Google **Tickets for *The Wizard of Oz at Sphere* Are Now on Sale Through the Beginning of 2027** LAS VEGAS--(BUSINESS WIRE)--Sphere Entertainment Co. (NYSE: SPHR) announced today that *The Wizard of Oz at Sphere* will debut a series of new and expanded 4D effects beginning Friday, September 25th, 2026. In addition, tickets for *The Wizard of Oz at Sphere* are now on sale through the beginning of 2027 at thesphere.com. Since opening in August 2025, Sphere has brought the beloved classic, *The Wizard of Oz at Sphere*, to life at an unprecedented scale by using advanced proprietary technologies. The Experience has been transporting guests through an iconic tornado scene that drops Dorothy and her friends on the yellow brick road where apples fall from the sky and Winged Monkeys take flight. The new and expanded 4D effects debuting in *The Wizard of Oz at Sphere* include: animatronic Winged Monkeys; themed scents; “Glinda Glitter;” pyrotechnic fireworks; and scented apples. Jennifer Koester, Sphere President and Chief Operating Officer, stated: “At Sphere, we’re constantly exploring new ways to push the boundaries of immersive storytelling and create new experiences for our audiences. The upcoming enhancements to *The Wizard of Oz at Sphere* take some of the most memorable moments from the experience to the next level to immerse and transport audiences deeper into the world of Oz.” *The Wizard of Oz at Sphere* is presented by Sphere Studios in collaboration with Warner Bros. Discovery, Google and Magnopus. *The Wizard of Oz at Sphere* has multiple showtimes daily, with tickets now on sale through the beginning of 2027 at thesphere.com. For key art and creative assets, please click **here**. **About Sphere Entertainment Co.** Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with plans also announced for Sphere venues in Abu Dhabi and National Harbor. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at www.sphereentertainmentco.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20260831943279/en/ Sphere PR – spherepr@thesphere.com Source: Sphere Entertainment Co. ### Related Stocks - [SPHR.US](https://longbridge.com/en/quote/SPHR.US.md) - [WBD.US](https://longbridge.com/en/quote/WBD.US.md) - [GOOGL.US](https://longbridge.com/en/quote/GOOGL.US.md) - [GOOG.US](https://longbridge.com/en/quote/GOOG.US.md) - [GOOW.US](https://longbridge.com/en/quote/GOOW.US.md) - [GGLL.US](https://longbridge.com/en/quote/GGLL.US.md) - [GGLS.US](https://longbridge.com/en/quote/GGLS.US.md) - [GOOY.US](https://longbridge.com/en/quote/GOOY.US.md) - [GOU.US](https://longbridge.com/en/quote/GOU.US.md) - [GOOX.US](https://longbridge.com/en/quote/GOOX.US.md) - [GOOP.US](https://longbridge.com/en/quote/GOOP.US.md) - [MAGX.US](https://longbridge.com/en/quote/MAGX.US.md) ## Related News & Research - [EU antitrust regulators quiz publishers on Google's AI search opt-out](https://longbridge.com/en/news/297684430.md) - [Google defeats US bid to force ad tech sale](https://longbridge.com/en/news/297801221.md) - [Enhanced geothermal notches another win as Google buys 400 MW from Fervo](https://longbridge.com/en/news/297813453.md) - [Resolute Advisors LLC Takes Position in Fervo Energy Company $FRVO](https://longbridge.com/en/news/297767648.md) - [Alphabet Inc. $GOOG Shares Sold by Headlands Technologies LLC](https://longbridge.com/en/news/298101372.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**