---
title: "Ford shares a closer look at the $30,000 Fathom EV pickup [Video]"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/297700577.md"
description: "Ford has revealed new footage of its upcoming midsize electric pickup, the Fathom, ahead of its official debut. The vehicle is scheduled to go on sale in early 2027 with a starting price of $28,350 for the standard-range version, excluding a $1,595 delivery fee. This positions the Fathom as one of America's most affordable EVs, targeting the competitive affordable EV market."
datetime: "2026-09-01T21:17:43.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/297700577.md)
  - [en](https://longbridge.com/en/news/297700577.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/297700577.md)
generator: "portal-rs"
---

# Ford shares a closer look at the $30,000 Fathom EV pickup [Video]

The Ford Fathom will go on sale in early 2027, starting at $28,350. With its official debut coming up, Ford revealed new footage of the electric pickup, offering our best look yet.

## Ford Fathom EV pickup launches in 2027

It’s official. Ford announced last month that its new midsize electric pickup will be named the Fathom when it goes on sale in early 2027.

The Ford Fathom will start at just $28,350, making it one of America’s most affordable EVs. That’s for the standard-range version and does not include a $1,595 delivery fee. Even with the fee, prices start at under $30,000. Not too bad given what Ford is promising.

Ford said the Fathom will compete in the heart of the affordable EV market, but the price is the least interesting part.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**