--- title: "Jim Farley Reaffirms 2027 Launch for Ford’s $28K Cybertruck Rival, the Fathom EV — the Price Gap Could Buy You a Tesla Model Y" type: "News" locale: "en" url: "https://longbridge.com/en/news/297778014.md" description: "Ford CEO Jim Farley confirmed the Fathom, a midsize all-electric pickup truck, will launch in 2027 with a starting price of $28,350. The vehicle is currently undergoing hot weather testing in Las Vegas and Arizona. This pricing significantly undercuts Tesla's Cybertruck, which starts at $74,990, making the Fathom more affordable than even a Tesla Model Y. Pre-orders are expected to begin early next year." datetime: "2026-09-02T11:08:18.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/297778014.md) - [en](https://longbridge.com/en/news/297778014.md) - [zh-HK](https://longbridge.com/zh-HK/news/297778014.md) generator: "portal-rs" --- # Jim Farley Reaffirms 2027 Launch for Ford’s $28K Cybertruck Rival, the Fathom EV — the Price Gap Could Buy You a Tesla Model Y **Ford Motor Company** (NYSE:F) CEO **Jim Farley** on Tuesday shared another look at the company’s upcoming Fathom all-electric pickup truck based on the automaker’s universal EV platform. ## Hot Weather Testing in Las Vegas Taking to the social media platform **X**, Farley showed off a camouflaged unit of the pickup truck on the streets of Las Vegas. “The team was out in the desert doing hot weather testing,” before taking a detour to Las Vegas. “Our new midsize electric truck. Coming 2027,” he said. > The team was out in the desert doing hot weather testing on the new @Ford Fathom and took a detour through Las Vegas to share the new name. Our new midsize electric truck. Coming 2027. pic.twitter.com/OJO7WwVPCv > > — Jim Farley (@jimfarley98) September 1, 2026 **Read Also: Ford Scraps F-150 Lightning EV Production, Jim Farley Says Automaker Will Pivot: 'Just Weren't Selling…'** The camouflage also features a QR code, which would direct you to the vehicle’s landing page on the Ford website. Ford says the Fathom will start at $28,350 before destination and delivery charges, with the standard-range battery. The company added that pre-orders will begin early next year. Earlier, the vehicle was spotted testing in Arizona. ## Fathom Undercuts Cybertruck Notably, the Fathom, with its sub-$30,000 price, significantly undercuts the **Tesla Inc.** (NASDAQ:TSLA) Cybertruck. Tesla recently hiked the Cybertruck prices in the U.S., with the base trim now availale for $74,990. Based on the Fathom’s MSRP of $28,350, a Cybertruck is more than $46,000 pricier. Notably, a Tesla Model Y retails for $39,990 for the base trim in the U.S., meaning you could theoretically buy a Fathom and a Tesla Model Y for the price of one Cybertruck. Tesla CEO **Elon Musk** had earlier said that the Cybertruck will be getting the automaker’s Actually Smart Summon feature via a future update, saying that the truck could navigate a parking lot and drive itself to the owner using the feature. That feature landed following an update in June. **Read Also: Tesla Cybercab Is ‘Not Ugly’ Like Waymo, Zoox Vehicles, Says Ross Gerber: ‘Hopefully’ TSLA Can Scale It** *Check out more of Benzinga’s Future Of Mobility coverage by following this link*. *Photo courtesy: Shutterstock* ### Related Stocks - [F-C.US](https://longbridge.com/en/quote/F-C.US.md) - [F.US](https://longbridge.com/en/quote/F.US.md) - [F-D.US](https://longbridge.com/en/quote/F-D.US.md) - [F-B.US](https://longbridge.com/en/quote/F-B.US.md) - [FRDD.US](https://longbridge.com/en/quote/FRDD.US.md) - [FRDU.US](https://longbridge.com/en/quote/FRDU.US.md) - [TSLA.US](https://longbridge.com/en/quote/TSLA.US.md) - [TSLQ.US](https://longbridge.com/en/quote/TSLQ.US.md) - [TSLT.US](https://longbridge.com/en/quote/TSLT.US.md) - [TSLZ.US](https://longbridge.com/en/quote/TSLZ.US.md) - [TSLR.US](https://longbridge.com/en/quote/TSLR.US.md) - [TSLG.US](https://longbridge.com/en/quote/TSLG.US.md) - [TSLL.US](https://longbridge.com/en/quote/TSLL.US.md) - [TESL.US](https://longbridge.com/en/quote/TESL.US.md) - [TSDD.US](https://longbridge.com/en/quote/TSDD.US.md) - [TSLI.US](https://longbridge.com/en/quote/TSLI.US.md) - [TSLO.US](https://longbridge.com/en/quote/TSLO.US.md) - [TSLS.US](https://longbridge.com/en/quote/TSLS.US.md) - [TSLW.US](https://longbridge.com/en/quote/TSLW.US.md) - [TSLY.US](https://longbridge.com/en/quote/TSLY.US.md) - [TSYY.US](https://longbridge.com/en/quote/TSYY.US.md) - [TYYY.US](https://longbridge.com/en/quote/TYYY.US.md) - [CRSH.US](https://longbridge.com/en/quote/CRSH.US.md) - [TSLP.US](https://longbridge.com/en/quote/TSLP.US.md) - [MAGX.US](https://longbridge.com/en/quote/MAGX.US.md) - [07766.HK](https://longbridge.com/en/quote/07766.HK.md) - [09366.HK](https://longbridge.com/en/quote/09366.HK.md) ## Related News & Research - [Ford shares a closer look at the $30,000 Fathom EV pickup [Video]](https://longbridge.com/en/news/297700577.md) - [Ford continues ramping up pickup truck production as sales fall 10.3% in August](https://longbridge.com/en/news/297802622.md) - [one8zero8 LLC Buys New Position in Tesla, Inc. $TSLA](https://longbridge.com/en/news/297754873.md) - [Tesla Stopped Reporting Solar Numbers 10 Quarters Ago. 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