--- title: "Weekly Recap | Disney -2.58%, most brokers rate it buy" type: "News" locale: "en" url: "https://longbridge.com/en/news/298097220.md" description: "Disney (DIS) slipped 2.58% this week to close at $105.31, while the S&P 500 gained 0.09%, leaving the stock roughly 2.67 percentage points behind the benchmark. The session chart was choppy. Monday opened at $107.78, and Wednesday’s intraday high of $109.20 was not sustained. Friday ended near the low of the week at $105.17, with the close occupying the lower half of the range. The weekly amplitude was 3.74%, and average daily volume of around 7." datetime: "2026-09-05T06:42:40.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/298097220.md) - [en](https://longbridge.com/en/news/298097220.md) - [zh-HK](https://longbridge.com/zh-HK/news/298097220.md) generator: "portal-rs" --- # Weekly Recap | Disney -2.58%, most brokers rate it buy ## The Week Disney (DIS) slipped 2.58% this week to close at $105.31, while the S&P 500 gained 0.09%, leaving the stock roughly 2.67 percentage points behind the benchmark. The session chart was choppy. Monday opened at $107.78, and Wednesday’s intraday high of $109.20 was not sustained. Friday ended near the low of the week at $105.17, with the close occupying the lower half of the range. The weekly amplitude was 3.74%, and average daily volume of around 7.1m shares came in about 30% below the 60-day median, a quiet week. The 60-day high of $111.87 remains overhead. ## Key Events The week was anchored by a management appointment, an IP ruling, and a new sports rights deal. On Friday Disney named former Xbox executive Jennifer Creegan as its first marketing technology and operations chief, a role aimed at stitching together ad-tech capabilities. The same day, InterDigital won a Unified Patent Court injunction against Disney over video-sharing patents, adding a fresh compliance constraint in Europe. Earlier in the week, Scripps’ ION and ESPN locked in a multiyear U.S. media rights deal for the WTGL women’s team golf league, extending ESPN’s push into niche professional sport. Two softer signals followed. On Wednesday a report clarifying that Disney is not buying Dollywood hit the tape, and the stock closed lower that day. On Friday EVP Brent Woodford disposed of 3,618 common shares for roughly $387,596. The FCC also asked a court to dismiss Disney’s lawsuit over station licenses, keeping the regulatory overhang alive. ## Analyst Ratings As of 2 September, the 33 analysts covering Disney split into 23 buy, 6 outperform, 2 hold, 1 sell, and 1 no-opinion; none assigned underperform. The consensus rating is strong buy, with a consensus target of $128.18, about 21.72% above the spot close of $105.31. Targets range from $88 to $160, a wide spread. Disney ranks 3rd by rating among 43 companies in the movie and entertainment industry. ## The Week Ahead Disney has no earnings on the calendar. Macroeconomics will set the tone. The NFIB small business optimism index lands Tuesday 8 September, with a prior of 99.8. Thursday 10 September packs in the 10-year Treasury auction, initial jobless claims (prior 206, forecast 205), final demand PPI, and existing home sales. The PPI year-over-year and month-over-month forecasts are both above prior prints; if inflation stays sticky, high-valuation entertainment names could feel further rotation pressure. Any follow-through on the European patent injunction is also worth tracking into the weekend. ## In Short Disney pulled back this week and lagged the benchmark, yet the sell-side consensus remains strong buy with a target about 21.72% above spot, giving valuation a clear mooring. Against that, volume shrank and the latest session showed large and medium flows tilting net seller, while the European patent ruling and FCC litigation add to regulatory costs. The divergence leaves next week’s macro data as the test for support near $105. The key watch item is how inflation and rate expectations move money in and out of entertainment stocks. *This article is generated by LongbridgeAI from market data, for information only and not investment advice.* ### Related Stocks - [DIS.US](https://longbridge.com/en/quote/DIS.US.md) - [DISO.US](https://longbridge.com/en/quote/DISO.US.md) ## Related News & Research - [Distil plc Reshapes Operating Model as Marketing Director Steps Down](https://longbridge.com/en/news/299003076.md) - [DIS: Disney+ integration, park expansions, and strong content drive growth and double-digit EPS](https://longbridge.com/en/news/298508914.md) - [FDEV: Record revenue and profit growth driven by CMS games and a robust release pipeline](https://longbridge.com/en/news/298434358.md) - [REG - Leverage Shares PLC Leverage 3X DIS $ Leverage 3X DIS £ Leverage 3X DIS E - Results of Adjourned Meeting- 3x Disney ETP](https://longbridge.com/en/news/298330256.md) - [Can Disney stock stay above $100 this time?](https://longbridge.com/en/news/295004678.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**