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Innovative Eyewear partners with Directed Electronics for exclusive Australia, New Zealand distribution

PUBT
Sep 8, 2026 at 12:05 PM
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Innovative Eyewear has entered an exclusive distribution partnership with Directed Electronics for Australia and New Zealand. Directed will distribute Lucyd and Reebok smart eyewear through consumer electronics retail and digital channels. The companies are currently planning the launch, including product certification and retail execution, with the Lucyd Aero collection slated for a Q4 2026 release.

  • Innovative Eyewear entered an exclusive distribution partnership with Directed Electronics for Australia and New Zealand. * Directed will distribute Lucyd and Reebok smart eyewear across both markets, targeting consumer electronics retail and digital channels. * Launch planning started, including product certification and retail execution, as the companies prepare the regional rollout. * Lucyd Aero collection remains slated for a Q4 2026 launch. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Innovative Eyewear Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: FL40844) on September 08, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)

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