---
title: "MediaAlpha Buys PLX Interest in Tax Receivables Agreement for $12M at 47% Discount"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/298462995.md"
description: "MediaAlpha purchased PLX's interest in its Tax Receivables Agreement for $12 million, representing a 47% discount to the estimated value. This transaction reduces MediaAlpha's remaining TRA liability to approximately $32 million by September 30, 2026. The deal does not trigger a change of control or early termination under the agreement."
datetime: "2026-09-09T13:03:01.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/298462995.md)
  - [en](https://longbridge.com/en/news/298462995.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/298462995.md)
generator: "portal-rs"
---

# MediaAlpha Buys PLX Interest in Tax Receivables Agreement for $12M at 47% Discount

MediaAlpha entered into an Assignment, Assumption and Termination Agreement to purchase PLX’s interest in its Tax Receivables Agreement for $12.0 million in cash, a 47% discount to the estimated value as of June 30, 2026. The PLX-related portion of the TRA liability was $22.7 million of the total $54.7 million estimate. Following the transaction, MediaAlpha expects its remaining TRA liability to be approximately $32 million as of September 30, 2026. The deal does not trigger a change of control or early termination under the TRA, and remaining obligations to other counterparties continue.

**Agreement details:**

-   **Agreement type**: Assignment, Assumption and Termination Agreement to purchase PLX's interest in Tax Receivables Agreement
-   **Counterparty**: Parallaxes Mars; Parallaxes Mars II; Parallaxes Mars III (PLX)
-   **Signed / Effective**: Sep 09 2026 / same
-   **Duration / Termination**: At will
-   **Reason**: Reduce future TRA liabilities at a discount

Original SEC Filing: MediaAlpha, Inc. \[ MAX \] - 8-K - Sep. 09, 2026

**Disclaimer**

This is an AI-powered summary. It may contain inaccuracies. Consider verifying important information with the source. Please note this summary is solely based on documents filed with the SEC.

### Related Stocks

- [PLX.US](https://longbridge.com/en/quote/PLX.US.md)
- [MAX.US](https://longbridge.com/en/quote/MAX.US.md)

## Related News & Research

- [MediaAlpha (NYSE:MAX) Stock: Insider Eugene Nonko Sells 7,273 Shares](https://longbridge.com/en/news/302639510.md)
- [Insider Selling: MediaAlpha (NYSE:MAX) Director Sells $82,839.47 in Stock](https://longbridge.com/en/news/302639486.md)
- [MediaAlpha names Tigran Sinanyan CFO as Patrick Thompson steps down](https://longbridge.com/en/news/297921033.md)
- [Janus Henderson Group PLC Lowers Stock Position in MediaAlpha, Inc. $MAX](https://longbridge.com/en/news/295635592.md)
- [MediaAlpha (NYSE:MAX) Announces Quarterly Earnings Results, Beats Expectations By $0.44 EPS](https://longbridge.com/en/news/294273115.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**