---
title: "Nike gets booted from S&P 100 after losing 80% of its value"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/298611885.md"
description: "Nike (NKE) is being removed from the S&P 100 effective September 21 after an 18-year tenure, following an 80% stock value decline that erased approximately $200 billion in market capitalization. The removal highlights structural business pressures, including significant revenue drops in Greater China and Converse, a failing direct-to-consumer strategy, and downward revisions to earnings estimates. Despite remaining in the S&P 500, analysts view the trend as indicative of long-term decline."
datetime: "2026-09-10T14:28:09.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/298611885.md)
  - [en](https://longbridge.com/en/news/298611885.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/298611885.md)
generator: "portal-rs"
---

# Nike gets booted from S&P 100 after losing 80% of its value

Quick ReadNike's headline $0.72 Q4 EPS masks an underlying $0.20 after stripping a $986M tariff windfall, while China revenue cratered 17% and FY27 estimates face 7 straight downgrades.Deckers (DECK) and On Holding (ONON) are seizing Nike's lost share with gross margins of 57% and 65%, compared to Nike's underlying 40%.The most widely read finance ...

### Related Stocks

- [NKE.US](https://longbridge.com/en/quote/NKE.US.md)
- [DECK.US](https://longbridge.com/en/quote/DECK.US.md)
- [ONON.US](https://longbridge.com/en/quote/ONON.US.md)

## Related News & Research

- [On Stock Rises After Kylian Mbappé Leaves Nike for Equity Deal](https://longbridge.com/en/news/299473813.md)
- [The Slow-Motion Memecoin: Why Nike’s Multi-Year Unwind Is Taking So Long to Fix](https://longbridge.com/en/news/296137471.md)
- [How Earnings Beat At Toll Brothers (TOL) Has Changed Its Investment Story](https://longbridge.com/en/news/299527999.md)
- [What's Going On With Sandisk Stock Friday?](https://longbridge.com/en/news/299469153.md)
- [Netflix Stock Slides After Wells Fargo Downgrade Flags Engagement Concerns](https://longbridge.com/en/news/299520052.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**