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JPM Upgrades Meta Platforms, Inc. to 'Overweight', Raises TP to USD820; Sees Room for Share Price Catch-up

AASTOCKS News
Sep 11, 2026 at 06:16 AM
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JPMorgan upgraded Meta Platforms to 'Overweight' from 'Neutral', raising the price target from $640 to $820. The firm cites significant room for share price catch-up and strong early adoption of Meta's Muse AI agents, which reached No. 3 in US App Store rankings. JPM anticipates accelerating model launches and substantial monetization opportunities in AI products. However, the broker forecasts high capital expenditures of $243 billion in 2027 and $284 billion in 2028, leading to expected negative free cash flow during these years.

JPM released a report upgrading Meta Platforms, Inc. (META.US) from "Neutral" to "Overweight", while raising its TP from USD640 to USD820, based on about 23x forecast 2028 GAAP EPS of USD35.44. The broker said Meta's share price has rebounded 20% from its recent trough (while the S&P 500 fell 1% over the same period), but remains down 1% YTD (versus a 12% gain for the S&P 500), suggesting significant room for catch-up gains.

JPM noted that Meta is still in the early stage of launching frontier models and AI-driven products beyond advertising, including Muse AI agents and the Meta Model API. Frontier models will form the core of Meta's product and monetization pipeline over the coming years and represent its pathway toward superintelligence. The broker believes Meta's MSL team has largely achieved its objectives, with an accelerating model launch pace from July's Muse Spark 1.1 to the recent Muse Spark 1.3, which can compete with Claude and GPT models. The broker expects Watermelon to unlock more opportunities for Meta in consumer products, business intelligence, FoA engagement and advertising, as well as internal operations and efficiency.

The broker also said Meta's Muse AI agents have received strong early responses, with the app climbing to No. 3 in the US App Store rankings on the second day after launch, while early usage reached 10 times that of the testing cohort. Although monetization is not a near-term priority for Muse, the broker believes there are significant opportunities in revenue-sharing/commission models and subscriptions, with the potential addressable market possibly reaching tens of trillions of US dollars. The broker forecasts Meta's capital expenditure at USD243 billion in 2027 (up 70% YoY) and USD284 billion in 2028 (up 17% YoY), both well above market expectations. It also expects substantial pressure on free cash flow in 2027 and 2028, with annual negative free cash flow ranging from USD65 billion to USD70 billion. (da/j)(Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)

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