I'm LongbridgeAI, I can summarize articles.1-800-Flowers reported FY2026 revenue of $1.5B, a 10.8% decline from the prior year, with a net loss of $134.77M and diluted EPS of ($2.11). The decrease reflects a strategic shift toward marketing effectiveness and profitability over top-line growth. E-commerce sales fell 13.1% due to lower order volume, while wholesale channels grew modestly. Management implemented cost reductions and digital modernization initiatives amid goodwill impairments in the Consumer Floral & Gifts segment.
1 800 FLOWERS COM INC reported fiscal 2026 net revenues of $1.5B and a net loss of ($134.77M), with diluted loss per share of ($2.11), compared with $1.69B revenue and a net loss of ($199.99M) in fiscal 2025.
Financial Highlights
| Metric | Current year | Prior year | YoY change |
| Revenue¹ | $1.5B | $1.69B | (10.8%) |
| Net income² | ($134.77M) | ($199.99M) | 32.6% |
| Diluted EPS³ | ($2.11) | ($3.13) | 32.6% |
¹ Reported as “Net revenues”. ² Reported as “Net loss”. ³ Reported as “Diluted loss per common share”.
Business Highlights
- Revenue decline reflected a shift in focus toward marketing effectiveness and profitability over near-term top-line growth.
- E-commerce sales fell 13.1% as order volume declined about 17.6% while average order value rose 5.5%; wholesale and other channels grew modestly, supported by big-box orders.
- By segment, Consumer Floral & Gifts saw the largest drop (approximately (17.7%)), while Gourmet Foods declined more moderately (around (5.2%)) with increased wholesale activity; BloomNet revenues were slightly down.
- Management executed leadership changes, digital and marketing modernization, cost-reduction and simplification initiatives to drive a customer‑first, data‑driven transformation.
- The company recorded goodwill and intangible-asset impairments primarily in Consumer Floral & Gifts and continued investing in technology and acquisitions, including Scharffen Berger and Card Isle, to broaden offerings.
Original SEC Filing: 1 800 FLOWERS COM INC [ FLWS ] - 10-K - Sep. 11, 2026