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Adobe Earns Buy Rating as Management Lifts Revenue and EPS Guidance on Strengthening AI-Driven ARR

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Sep 11, 2026 at 10:05 PM
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D.A. Davidson analyst Gil Luria maintained a Buy rating on Adobe (ADBE), citing strong double-digit revenue and subscription growth, expanding AI-driven ARR from Firefly, and raised management guidance for revenue and EPS. RBC Capital also issued a Buy rating with a $315 price target, reinforcing confidence in Adobe's profitability and long-term value creation potential.

D.A. Davidson analyst Gil Luria has maintained their bullish stance on ADBE stock, giving a Buy rating today.

Gil Luria has given his Buy rating due to a combination of factors that highlight Adobe’s durability and growth prospects. He notes that the company delivered double‑digit revenue and subscription growth despite broader software sector concerns, and is rapidly expanding AI‑driven recurring revenue, with Firefly and other AI offerings contributing meaningfully to total ARR.

Luria also points to Adobe’s strong profitability profile and improved guidance as key supports for the Buy rating. Management raised both quarterly and full‑year revenue and EPS targets, while maintaining robust operating margins and projecting a seasonally stronger ARR build in the coming quarter, which together reinforce confidence in Adobe’s long‑term value creation potential.

In another report released today, RBC Capital also maintained a Buy rating on the stock with a $315.00 price target.

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