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Olá! e.l.f. Cosmetics Launches in Brazil Exclusively with Sephora

Unusual Whales
Sep 15, 2026 at 12:36 PM
e.l.f. Cosmetics, a brand under e.l.f. Beauty (NYSE: ELF), has revealed its entry into the Brazilian market through a partnership with Sephora. This move marks e.l.f. Cosmetics as the initial mass color brand available at Sephora in Brazil. The brand is known for its blend of premium-quality items, cutting-edge innovation, and affordability. e.l.f. Beauty has been actively expanding its brands globally and has managed to double international sales penetration. This expansion is a significant step for e.l.f. Cosmetics as it aims to reach a wider audience in Brazil through this exclusive collaboration with Sephora.

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ELF Beauty

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